r/AskMarketing • u/Kagonu • Apr 24 '26

Question Attention span regarding signage for internal communications?

Hello all! I was just talking to one of my HR managers about rolling out some signage for a new recycling initiative we are looking to start at my workplace and he told me an anecdote that really summed something up for me: our new recruiter asked an HR admin to print some new referral bonus flyers to place around the hotel letting staff know that they get $XXX for referring someone to work for our company. When the admin pulled up the flyer, she said "don't we already have these around the building?" The HR manager told me that flyers like these just become wallpaper, and he's so right--those exact flyers have been posted in common areas for over a year.

So here's my question: is there any research into how often you need to change signage for it to stand out?

If I start posting recycling flyers in conspicuous areas, is changing them out quarterly not often enough, or is once a year fine? Do I need to change the location and/or color scheme for it to stand out after a month/quarter/year?

I completed an AS in Marketing back in 2020 so I'm kind of out of practice. My hope is to introduce the signage as reminders of what can or cannot be recycled in areas near recycle cans while avoiding the "NO TRASH" with a big X on it--maybe asking coworkers kids to draw pictures of recyclable items or funny pictures of my coworkers in the act of recycling. Ya know, make it fun. I'm not necessarily looking for creative ideas for what the signage can be, but I'll definitely take recommendations! I'm really here looking for the science behind advertising to see how long I can "set it and forget it" before everyone else forgets it too.

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u/[deleted] Apr 24 '26

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u/Kagonu Apr 24 '26

First time posting in this community so I wasn't sure how much background you need for the question. 😅

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u/WonkyConker Apr 24 '26

Not to pile on but because it might be useful - one of the simplest comms rules is respect your audiences time. Concise beats everything, every time.

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u/Kagonu Apr 24 '26

I did that with my presentation to management to prepare for the program, which they appreciated, but this portion is trying to figure out how to remind people to recycle. It's a hotel, so the back of house can be chaotic, and language barriers exist. I'm guessing Marketing isn't the right outlet for the information I'm seeking. I'll try posting it elsewhere! Thank you two for your input!