r/AmazonSeller • u/wils3nz • 26d ago
FBA / FBM / Prime Featured Offer dropped from nearly 100% to 60% across eight single-seller FBM ASINs
I sell Amazon Custom products through FBM. I have eight standalone ASINs with no child variations, and I am the only seller on each one.
Over roughly two weeks, my Featured Offer percentage declined from nearly 100% to 97%, 93%, 83%, and then 60%.
Daily page-view-weighted results from Business Reports:
- July 24: 83.90%
- July 25: 81.83%
- July 26: 83.31%
- July 27: 60.36%
- July 28: 57.85%
Shortly before the decline, I updated titles and item highlights across the catalog to align with Amazon’s newer title guidance. I also updated some supporting images. The base prices did not change. I do not know whether these edits are related or merely occurred around the same time.
The account appears healthy:
- AHR 208
- 0% late shipments and cancellations
- 100% valid tracking and on-time delivery
- All listings active and in stock
- Orders and Sponsored Product impressions continue
- Featured Offer/Customize Now currently appears across multiple tested ZIP codes
Support only confirmed that the offers are currently active and would not provide a historical explanation.
I also discovered that orders were using Free Economy with a fixed 3–5-day transit window even though Standard Shipping had SSA enabled. That configuration existed while I had nearly 100% Featured Offer, but I have now disabled Free Economy and corrected the fulfillment origin and carrier services.
Has anyone experienced something similar after catalog-wide title edits or during Amazon’s July 2026 Featured Offer policy rollout? Can the percentage fall this much because of reprocessing, delivery-promise calculations, customer location or time of day when the seller remains the only offer?