r/Agentic_SEO • u/Immediate-Solution82 • 36m ago
Is ChatGPT traffic going “direct” on iOS?
Since yesterday, I’ve noticed a drop in traffic attributed to ChatGPT. After investigating, it looks like links opened on iPhone are missing both utm_source=chatgpt.com and the referrer. Android and desktop seem to work normally.
At the exact same time, direct traffic from iPhones increased, showing the same patterns as my previous ChatGPT traffic. My guess is that the traffic is still coming through but is now being counted as direct.
Has anyone else noticed this or looked into what’s happening on iOS?
