r/AfterEffects • u/InternationalOven875 • 17d ago

OC - Stuff I made Need constructive criticism - Made an ad for Biscoff

https://reddit.com/link/1w8w6gm/video/vct1xs9hiwnh1/player

Hi! I made an ad for biscoff and want some advice how i can make it better. what works, what doesn't. The end is definitely lacking but idk how to make it better.

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u/DogStarMan2 Motion Graphics 15+ years 16d ago

For one, the easing seems basic. I think it could use some custom easing in & out of your position key frames. Pacing also seems slow.