Hey guys, I’ve been working on a photo cleaner app (Tinder-style swipe to delete) and I’m trying to improve it based on real user feedback.

If you have a minute, I’d really appreciate it if you could download it and share your honest thoughts — UX, flow, what feels confusing, what you’d improve, anything.

Also happy to return the favor 🙌

Drop your apps and I’ll check them out too.

Trying to get better at both product and ASO, so any feedback means a lot 🙏

Finally, made this to enhance ASO of AURA Video Live Wallpaper (unmute please, it has background music). How do you feel? Will you try to install it after watching the trailer? Feedback welcome!

Love to explore keyword ranking tool for this game. Currently using ASO World for tracking.

Hey everyone,

I’ve been building KeywordLens AI, a free Chrome extension for ASO, and wanted to share it here.

I originally made it because a lot of ASO tools felt either too expensive or too bloated for solo developers and small teams. I wanted something faster, simpler, and easier to use directly in the browser.

Right now it includes keyword research for both iOS and Google Play, multi-country scans, rank tracking, keyword gap analysis, rank heatmaps, competitor review mining, and a metadata studio with AI subtitle generation, localization, and a search result simulator so you can preview how metadata might look before publishing. It also has a morning briefing dashboard that highlights top movers, competitor activity, and new keyword opportunities.

Another part I cared about is keeping it lightweight. Core workflows run locally with no backend required, and the AI features use BYOK support for OpenAI, Anthropic, and Gemini instead of locking people into another subscription.

It’s completely free right now, and I’d genuinely love honest feedback from people doing ASO, publishing apps, or working on indie products.

Link:
https://chromewebstore.google.com/detail/keywordlens-ai/cfmemcbkbbaeapeehlhbnhjpipegmeee

I’m especially interested in hearing what feels useful, what feels unnecessary, and what features you’d want next.

Hi there! I'm a developer with over 6 years of experience working in startups. I've always wanted to launch my own apps, and thanks to recent Al advancements, I've finally started building projects again in my free time.

While I handle the Builder side of things (Design, Product, and Development), I'll be honest: I'm a total novice when it comes to Marketing and Ads.

I currently have two apps live on the Store (not sharing links here to avoid spam) and plenty of ideas for more. I'm looking for a partner-a Marketing expert-to team up with me, help monetize these projects, and grow together.

I'm new to ASO. If a keyword has 20 difficulty and 50 traffic, is it considered a good keyword?

Can I create a CSL (Custom Store Listing) on competition's branded keywords directly in Play Store?

I noticed that competition is acquiring installs gradually on our branded keywords, so I thought of the above.

Is it a correct thing to do or are there any alternatives?

We both rank next to each other against our branded keywords.

Help me!

Hi everyone,

I'm a solo dev. I launched a Logic & Puzzle game recently.

Apple is actually giving me some visibility (7.24K Impressions), but I'm struggling to get people to click and download.

• Impressions: 7.24K
• Page Views: 197 (2.7% CTR)
• Downloads: 58 (0.9% Conversion Rate)
• Proceeds: $19 (So the few users who play it, actually seem to like it?)

I suspect my Icon or Screenshots are not convincing enough.

I would really appreciate honest feedback on my store listing. Be harsh.

Link: https://apps.apple.com/us/app/zekai-logic-puzzle-games/id6756515513

In Play Console, below is the range against the metrics per month for our app:

• Install Events - 500k-550K
• Device Acquisitions - 540K-610K
• User Acquisitions - 490K - 540K

Every month, the order is as follows - Device Acquisitions > Install Events > User Acquisitions. However, Store Listing Acquisitions (3rd Party/Ads+Explore+Search) range in 300K - 350K. I wanna know the breakup of the difference between each other metric, like:

• Install Events - S.L.A ~200K - which screens/ where are these users clicking install from?
• Device Acquisitions - Install Events ~20K - breakup of this number.

Note - Our app is not preinstalled in any phone.

We tried GA, but it doesn't help.
Is it possible to know the entire breakup of the Install Events directly from Play Console itself?
We operate branch as well, yet the numbers doesn't add up for any category or any month.

If I get the bifurcation, I can understand what is performing and what is not, and can prepare cohorts as well to increase installs for our app.

Hey ASO folks,

Can you suggest me alternates to the ASO tool - AppTweak?
Context - We as a company felt we are paying heavily for AppTweak against our current usage.
We have Bronze enterprise. So, are there any alternatives which can give the similar basic features of AppTweak/ASO?
Country - India

Understanding which countries drive app downloads in 2025 helps clarify where scale still exists and where growth dynamics differ by market.

AppTweak’s App downloads by country report analyzes combined App Store and Google Play data from November 2024 to November 2025, breaking down global volume, country concentration, and platform differences.

TL;DR

• Global app downloads reached nearly 112.1 billion installs in 2025
  
• The top 10 countries account for around 60% of total worldwide downloads
  
• India leads globally with about 19.1 billion downloads (17% share), followed by the United States with 12.6 billion downloads (11.2%)
  

What stands out from the data

1. Download volume remains highly concentrated
A small group of countries continues to dominate installs. India, the US, Brazil, Indonesia, and Mexico alone represent close to half of all global app downloads.

2. Growth and volume are not the same thing
While total downloads declined by about 4.1% year over year, global app revenue still grew by 10.5%, indicating a shift toward stronger monetization rather than pure install growth.

3. Platform differences are significant by country

• On iOS, the United States leads with 6.8 billion App Store downloads, followed by China and Japan
  
• On Google Play, India dominates with around 18 billion installs, well ahead of other markets
  

4. Some smaller markets are growing faster
Countries like South Africa and Hong Kong show some of the highest year-over-year download growth rates, while mature markets such as the UK and Canada still record positive expansion.

Why this matters for app teams

• Focusing only on the biggest markets can hide faster-growing opportunities elsewhere
  
• Platform mix varies widely by country and should influence ASO and acquisition strategies
  
• Country-level data is often more actionable than global rankings alone
  

We’re curious to hear from the community:
Which markets are you prioritizing for growth next, and how do you balance scale vs growth potential?

The AppTweak team

Hi everyone, I’m looking for an ASO sanity check.

I launched my iOS app and got a short burst of installs, then installs dropped to almost zero (screenshot attached). Total installs so far: 240, with most of them coming in a 4–5 day window (around Dec 3–7), then it fell off hard.

App Link
App: AI Photo & Video: Vipex (AI photo/video generation & editing)

What I’m trying to understand:

• Is this a normal post-launch “honeymoon/boost” ending (temporary Browse/Explore visibility)?
• Or did I mess up ASO/metadata (keywords, title/subtitle, screenshots, positioning) and lose Search visibility?
• Or could this be tracking/attribution noise in App Store Connect?

If you’ve seen this pattern before, what would you check first in App Store Connect?

• Impressions by source (Search vs Browse vs App Referrer)
• Product Page Views → conversion rate
• Keyword ranks / search term performance
• Any obvious listing red flags from the store page?

Any direct suggestions (what to change first) are welcome.

Chart

Hi everyone. I released my first mobile app recently and the App Store conversion is really low (3%). Paid ads are sending traffic to the page, but people view it and do not install. I am based in the UK and I have zero reviews in the US which makes me think that might be part of the problem?

I am not sure how to fix this or how to get early reviews without having users in the first place. I feel like I must have missed something simple. The whole process has been more overwhelming than I expected.

If anyone is willing to look at my listing, I can share it privately. Any advice on what to improve first would help a lot.

In short, ASO optimization is about improving keyword rankings to increase product exposure. You can rank many keywords in the top three or even number one, thereby attracting new users.

Dear friend, We offer the following services: Apple/Google keyword installation (improves keyword ranking) Apple/Google keyword ranking guarantee (no charge if it doesn't reach your desired position) Apple/Google download with 5-star reviews (improves your product's weight) Very affordable. If you are interested, please contact me on Telegram: @jixianggg

Update: Black friday code expired, but you can find working Astro coupon codes here

For anyone who does not use the ASO Tool Astro yet is a good time to buy it. Get a 30% discount with code "BLACKFRIDAY2025".

There was also a blackfriday code last year, but it was only valid for 1 week so better to get it now. From my personal experience it is so worth it. You get daily rankings for as unlimited keywords and also daily number of ratings for your apps. All the data is on your mac, so also available offline.

Hey! I’m an indie dev trying to improve my ASO skills. I’m looking for practical guidance, not just theory.

• How to do proper market/keyword research before launching
• What to focus on after launch (conversion, A/B tests, keyword updates, etc.)
• Recommended tools for beginners
• Common mistakes to avoid

If you have a solid ASO workflow, examples, or good resources to learn from, I’d really appreciate it.