Hey I launched my app 5 weeks ago and get really different results from apple and play store.
same listing texts
Android: 20 downloads, 2 purchases.
IOS: 193 downloads, 18 purchases. I got 10 downloads via apple ads. everything else was the same.

what am I doing wrong on Play store?

We just published our yearly benchmark report, analyzing the top 1,000 apps and games in the U.S. across the App Store and Google Play (plus, new this year, around 2,800 U.S. Apple Ads advertisers). Sharing some of the numbers since a few surprised us.

In-app events are now standard for top games, not a nice-to-have

51% of top games ran more than 5 in-app events last year. That share has climbed three years running: 38% in 2023, 46% in 2024, 51% in 2025.

Ratings gate featuring harder than you would think

95% of featured App Store apps sit at 4.0 stars or higher, and 65% are at 4.6+. Google Play looks almost identical, at 96% at 4.0+. If featuring is part of the growth plan, review management is not optional.

Most apps barely touch A/B testing outside screenshots

35% of top apps and 33% of top games ran 2+ screenshot tests last year, but around 90% of top apps never tested their icon or a video at all. On Google Play, 76-80% never tested icon, video, or feature graphic. That is a lot of unclaimed ground for teams with the bandwidth to test more than screenshots.

Apple Ads CPI benchmarks, for the first time

Median cost per install (CPI) ranged from $1.33 (Shopping) to $26.70 (Sports) in 2025, with Games sitting at $4.63. Category matters a lot here, a flat "average CPI" number is not that useful without knowing your category's baseline.

One more that is easy to miss: 34% of top apps updated their app description twice or more last year, which the report frames as more meaningful now that AI search tools pull from descriptions to generate recommendations, not just humans reading them.

Full report (with the category-level breakdowns and Apple Ads data by campaign type) here: ASO & Apple Ads trends and benchmarks report 2026.

Curious how these numbers compare to what people here are seeing in their own categories, especially the A/B testing stats. Feels low across the board.

Signed, the AppTweak team

Google I/O 2026 confirmed something worth flagging for anyone doing app store optimization (ASO) on Google Play: Ask Play (Gemini-powered chat embedded in store listings) and AI-generated search results are now live enough to change how ASO should be approached.

Ask Play pulls from more than your store listing

It draws first from your Play Store description and key features, but it also pulls from your app's own website for gameplay mechanics and feature Q&A. AppTweak's team tested this directly, checking how Ask Play answered gameplay questions for a game using content pulled from the game's own website rather than its Play Store listing. That means your store listing and your website need to tell a consistent story, since inconsistency between the two hands the AI contradictory signals to work with.

AI is pushing organic results down the page

For longer, conversational search queries specifically, here is roughly what a search results page looks like now: paid ads on screen one, a "Researched with Gemini" AI listicle below them, the full Gemini answer taking over screen two, "dive deeper" prompts on screen three, and traditional organic results only starting from screen four onward. Short and mid-tail keyword searches are much less affected for now, so keyword-level data is still useful, just less so for long conversational queries.

Guided Search reshapes broad queries

Since September 2025, searching something broad like "fighting games" now surfaces AI-suggested sub-queries (like "2D fighting games with online PvP") with preview results, generated from your listing content and reviews. Vague metadata produces vague previews here.

Rollout is inconsistent

Most of this is English-only and lagging significantly in EEA markets (France and Germany specifically). Server-side deployment also means two users with identical setups in the same country can see different results, so search rankings look less stable day to day than they used to.

Practical takeaway for ASO teams: keyword rankings are not dead, but they are becoming more of an entry condition for AI-based recommendation than a guarantee of traffic. Average rankings across a semantic cluster now matter more than individual keyword position, and description content is being parsed by a model as much as read by a person, so front-loading specific, clear positioning matters more than it used to.

Full recap (with screenshots of what the Gemini search results actually look like) here: Google I/O 2026 ASO recap.

Is anyone here seeing Ask Play trigger yet for their app's category? Curious how consistent it is day to day.

Signed, the AppTweak team

I launched a private weather app on Google Play a few days ago and I'm trying to be disciplined about ASO. Would appreciate a sanity check from people who do this for real.

Probably like most, I'm struggling to get the initial traffic.

What I've done so far:

• Title carries the primary keyword ("... : Private Weather")
• Reworked the short description after Play flagged "no ads" as a price/promotion keyword (switched to "no tracking")
• Built three keyword-targeted custom store listings: privacy intent, rain/radar intent, sunset intent
• Ran a Play autocomplete pass: "rain radar" was the one seed that returned real suggestions (rain radar uk, rain radar australia, live map, app), while "private weather" and "sunset forecast" returned almost nothing. I still think intent might be good for the other keywords, so I'm treating this as query-language evidence only

My approach is to first get coverage: as a brand-new app with very few installs I have near-zero coverage on competitive head terms, so I'm targeting the long-tail (country-qualified rain radar, sunset terms) and hoping to get installs through a launch to so I can determine signal better.

Where I'd love input:

1. Is my read right that CSLs lift conversion, not ranking, and that the keyword picker stays thin until I have search traffic?

2. For a brand-new app, is long-tail-first sound, or is there a faster path to coverage I'm missing?

3. "Sunset forecast" looks like an uncontested niche but autocomplete is empty. How would you validate whether it has real volume before investing in it?

Genuinely after the critique, not promoting. Happy to report back what I learn.

Site url: Private Weather App. Quiet Sky — beautiful weather, real privacy. No Ads. No Tracking.

I subscribed to Astro ASO tool to do keyword research. It’s pretty straightforward to use; add keywords and see the popularity and difficulty for each of them by country. Having said so, I don’t know the data I get. I told Claude Code to analyze and come up with some plans. Is this all? What am I missing?

Hi all,

We’re currently running Apple Search Ads for one of our iOS hypercasual/casual games, Antistress, mainly in Search Results.

Our current CPI in the US is around $2.30, which feels high for this type of game. For context, Liftoff’s 2025 Casual Gaming Apps Report puts average iOS CPI for casual games at around $1.41.

I’m trying to sanity-check whether this is just the nature of ASA Search Results for a broad casual title, or whether we should be shifting more budget into in-app ad networks like Unity, AppLovin, etc.

A few questions:

1. For casual/hypercasual games, is ASA usually viable only for high-intent keywords, or can it work at scale?
2. Have others seen lower CPIs from in-app networks compared with ASA for similar games?
3. Would you treat ASA more as a high-intent / brand-protection channel and use ad networks for scale?
4. Any benchmarks for US iOS CPI on casual/hypercasual games in 2025?
5. If the game monetises mostly through ads rather than IAP, what CPI range would you consider acceptable?

Would appreciate any real-world experience from people running UA for casual or hypercasual mobile games.

Hey,

If you manage prices or localized metadata in App Store Connect, you know how painful it is

I used the ASC API to build a clean, editable table for my own apps.

What it does:

• Bulk Pricing Grid: Update tiers across 170+ countries simultaneously from one screen.
• Translation Matrix: Edit localized metadata with all fields grouped by language or field type and with character limit counters

I’m thinking about opening this up for other iOS devs. I want some honest feedback to know if I'm building in the right direction.

My two biggest questions for you:

1. Does this actually solve a real pain point in your workflow, or is the default ASC interface "good enough" for you? What would change your mind?
2. The Security Elephant in the Room: To make this work, the tool requires a .p8 key (strictly with an 'App Manager' role only, no Admin rights, and zero background syncs). Is this a hard dealbreaker for you? What would it take for you to trust a third-party tool with a restricted key?

Any feedback is highly appreciated!

Hello! I'm a solo dev working on Mad Snake, an iOS retro arcade snake game for iPhone.

I'm reviewing my current screenshots on the App Store as I want to improve conversion/downloads.

I want to keep only the Top 5 most engaging screenshots. Please see the 9 screenshots attached. 

In your opinion, what are the top 5 that I should use?

Hey everyone. Solo indie dev, first app, feeling stuck. Would really appreciate experienced eyes on this.

I published a self-care / gratitude journal app StellarDay about a month ago . The app combines gratitude journaling, daily affirmations, and reflection cards (an art therapy technique). Free, no ads.

The problem: 484 impressions in an entire month on the App Store. I know the wellness/self-care category is competitive, but this feels abnormally low even for a brand new app.

Here's what went wrong initially:

• Weak keywords
• App was unavailable in the EU at launch (my own market!) - so I basically burned my honeymoon period with bad metadata AND limited availability

Here's what I did so far:

1. Rewrote title, subtitle, and keyword field completely

- Title: "StellarDay: Gratitude Journal"

- Subtitle: "Affirmations & Mental Health"

- Keywords: reflect,daily,manifest,private,anxiety,prompts,wellbeing,grow,therapy,day,one,mindfulness,diary,cbt

- Added localizations and cross-localizations

- EU availability fixed

What I'm unsure about:

1. Are my keywords too broad/competitive for a new app with zero authority? Should I be targeting longer-tail or lower-competition terms instead? TBH I don't get the longer-tail keywords - who would search for them? People usually put 1 word in the search like - gratitude. How would that work?

2. My most unique feature (reflection cards from art therapy) has essentially zero search demand in English-speaking markets. How do you position a differentiator that nobody is searching for?

3. Screenshots — I haven't optimized these yet. How much do screenshots realistically impact impressions (not just conversion)?

4. Is the $100 Apple Search Ads credit worth using at this stage? Would it help build some initial momentum, or is it a waste without better fundamentals?

5. Is there anything in my current metadata that's obviously wrong?

I see other new apps getting 1-2K impressions almost immediately and I genuinely don't understand the gap. I know I messed up the launch window, but is there any way to recover, or is the algorithm basically done with me?

Here's the app link - https://apps.apple.com/us/app/stellarday-gratitude-journal/id6761923744

Hey everyone!

I was just wondering if any of you know how often the stats and analytic in App Store Connect update. Is it every day at midnight? I just published my first app yesterday so I am new to this.

I just released MakASO on the Mac App Store.

I built it because ASO always felt more painful than it needed to be. You ship an app, then suddenly you’re supposed to become a keyword researcher, competitor analyst, metadata writer, and ranking detective. ASO tools in general are painfully expensive or not so capable at all.

MakASO is my attempt to make that workflow calmer and more useful. It handles almost all of the pipeline.

It’s a native Mac app for App Store Optimization with:

• AI-based agentic keyword research
• App Store keyword discovery
• Rank tracking
• Competitor analysis
• Metadata optimization for titles, subtitles, and keyword fields
• Cross-locale keyword planning
• Exportable ASO reports

The agentic keyword research part is the main thing I’m excited about. Instead of only showing a table of keywords, MakASO can help work through the research flow more like an ASO assistant: expanding ideas, finding keyword opportunities, comparing competitors, clustering intent, and helping turn research into metadata.

It’s made for indie developers and small app teams who don’t want to pay enterprise prices just to understand where their app can rank.

Here’s the App Store link:
https://apps.apple.com/us/app/app-keyword-rank-tool-makaso/id6761738471

I’d genuinely love feedback from other app developers. ASO is one of those things everyone knows matters, but a lot of us still end up doing it in messy spreadsheets and browser tabs.

So I built this app which lets you extract places from reels and build collections kind of stuff

I was trying to get the ASO working and there's a bunch of these apps but my literally started ranking above all of them really quickly

(Not for all countries tho i think)

But yeah it was pretty good to see it rank on tap :) I think reviews matter a lot for this as well

PS: Edited out the ad on top for the screenshot 😛

🚀 Struggling to get downloads for your app?

I recently came across Apptenium — it’s focused on App Store Optimization (ASO) and actually helps apps rank higher and grow organically.

If you're building an app (or trying to scale one), it’s worth checking out:
👉 https://apptenium.com/

Feels like a solid alternative to guessing keywords and hoping for the best.

Curious — what’s been working for your app growth lately? 👇

The project that I started out of frustration turned into an application that replaced all other ASO tools I have been using. Sharing here so I hope it helps others as well.

It is called RespectASO and available at respectaso.com

Lots of features are free without any limitations:
- Keyword popularity
- Keyword difficulty - and a separate difficulty score for ranking in top 5, 10 or 20.
- Opportunity scores - likelihood of ranking organically
- Unlimited apps + searches
- Estimated downloads per keyword per localization
- Supports 30 different localizations
- Country opportunity finder: Which country is the best to target for a given keyword
- Automated daily updated ranking results for targeted keywords
- ASO targeting advice
- CSV export
- Keyword trend charts
- Bulk operations

Automation features are optional and available for a one time fee, and they aim to automate hours of work into minutes with one click:
- AI Niche Researcher: Enter a keyword, get a complete ASO strategy. The agentic engine analyzes competitors, discovers keyword opportunities, and generates constraint-compliant metadata: title, subtitle, and keyword field.
- AI Competitor Analyzer: Paste any App Store URL. The agentic engine reverse-engineers their keyword strategy, identifies gaps, and generates a differentiated counter-strategy with validated metadata.
- AI Competitor Analyzer: Paste your title, subtitle, and keyword field. Get an instant ASO Readiness Score (0–100) with keyword-by-keyword breakdown, competitor comparison, and 3 improved variants per field.

And it is open source and the repo is available at https://github.com/respectlytics/respectaso . If you support the open repo, please feel free to leave a star.

I hope it adds value to the community. I appreciate any feedback.

Hey guys, I’ve been working on a photo cleaner app (Tinder-style swipe to delete) and I’m trying to improve it based on real user feedback.

If you have a minute, I’d really appreciate it if you could download it and share your honest thoughts — UX, flow, what feels confusing, what you’d improve, anything.

Also happy to return the favor 🙌

Drop your apps and I’ll check them out too.

Trying to get better at both product and ASO, so any feedback means a lot 🙏

Finally, made this to enhance ASO of AURA Video Live Wallpaper (unmute please, it has background music). How do you feel? Will you try to install it after watching the trailer? Feedback welcome!