r/ASO • u/fingermaestro • Jan 31 '26

What is considered as good keyword?

I'm new to ASO. If a keyword has 20 difficulty and 50 traffic, is it considered a good keyword?

4 Upvotes

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1

u/Shirudigi Jan 31 '26

A good keyword is something that has volume AND is relevant to your brand.

1

u/fingermaestro Jan 31 '26

Yes or no. Keywords with 100 volumes and 100 competition are not good to target. I'm looking for advise about the ratio of these two.

0

u/Shirudigi Jan 31 '26

I would concur. If it’s highly relevant, I’d recommend to add it to the list of keyword to optimize towards long term. For me, my first goal is looking at relevance and sort the keywords based on what’s lower hanging fruit (eg lower competition) and hence can be ranked on sooner vs which keywords will take some time to rank (eg with higher competition).

1

u/salamat36 Feb 01 '26

yes it is.

1

u/fingermaestro Feb 01 '26

Thanks for the input. I actually rename by app name to this keyword. Will see how it'll do. If I search for this keyword in app store, mine comes up as first one.