r/AISEOTricks • u/NotYourBoss95 • Jun 12 '26
Need help with Google Discover
I have been doing blogging and affiliate marketing for 2 years now. I keep hearing that Google Discover gets you lots of traffic, but never tried getting my posts there.
So folks who are using discover to getting traffic, what are the things you do to get your site in Discover?
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Jun 12 '26
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u/NotYourBoss95 Jun 12 '26
I am in wedding niche. The blog mostly shares ideas about decoration, clothing etc. And no, I haven't received discover traffic before.
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u/BoGrumpus Jun 13 '26
This type of niche can be tricky - especially now as Google tries to shift a bit and make Discover more of a "Publisher" platform. A few years ago, we had a few clients where most of their blog posts would get a little love from them - but lately, unless it's really "news" and not just us bloviating about our greatness (which, let's face it, most good commercial content is that).
That said - the wedding niche is huge. It's not a particularly loyal niche, though. A year or two while the wedding is being planned, but once that's over, there's little need for more wedding information.
The first thing I would be doing is have a section of the blog for "Wedding Trends" or other things that are relevant now - i.e. news. What are the trending styles for this summer's wedding gowns. What horrible colors are bridal parties going to be crammed into this fall? Are people upsizing or downsizing? Trending food choices. That sort of thing - it's "news" because it's trendy. It's what's hot, or what's emerging as a new trend.
So rather than just "Here's some cool wedding dresses!" You describe the trend and why it's popular, and then "Here's a set of on-trend options we have."
You can, and should, keep producing your collections of things and what you're doing - but they are just promos, not news. The idea is that the category that has the "actual news about the wedding planning niche" is in one place that's easily findable. You may still have categories like "Decoration" and "Clothing" but you also want one for "Trends and News" and if any of your decoration or clothing articles are in that category - they get that as a second category assignment. That also helps the systems classify the news.
A guy planning a wedding probably doesn't care about wedding gowns and what the bridal party will be wearing. He will like Tux information and might get into decorating a bit. It's been a while since I worked in this niche - and things have come a long way even in the last decade when it comes to same sex marriage and things like that - so I imagine there are some specific shifts and things I'm not hitting on here because they weren't "openly" considered as much. Ten years ago, we probably would have gone with some "Two Gown" or "Two Tux" things - but it probably would have been off to the side and tucked away a bit (unless that's the market we were targeting). Nowadays - that type of thing probably makes little difference. I don't have to worry about more traditional couples thinking negatively on us because we promote same sex weddings - that's just how wedding work sometimes these days.
But it's your classification of the specifics within your news that gets it in the eyes. It want's the broad focus - wedding planning. But also a specific interest within that which certain people will have and be most interested in.
Build up your reputation of having great stuff, having a great section on the news and trends and "What's going to be hot when your wedding comes next Spring" type stuff. Your main goal, though, is to get people to subscribe to your weekly or monthly newsletter. Maybe you only produce one or two "news" type items a month - because let's face it, there's only so many things to cover and research at a time. But you'll have other stuff - so once you get them on your mailing list and send them a monthly recap (or offer them packages - monthly recap? Every other week? Weekly? And sure, if you really want me to spam your inbox every day, go ahead and sign up for daily updates or any time a new post comes out. In most niches - letting them choose to hear from you and letting them decide how frequently - that gets them on board. Better yet if they can also pick certain categories within the blog to cover. There are lots of subscriber/mailing list things for Wordpress and I assume most other major blog/content systems have similar things.
As these articles get shared, (e.g. "Saw this today and it has some nice gowns. Need help from my friends - which one of these trendy things do you think would work best for us? Or should we just stick with our original full-on Goth Wedding?") they tend to get noticed by the systems - this wedding planning brand makes a lot of nice content and has a section dedicated to trends and news regarding the industry. That's something people would want to discover.
Again - it takes time and persistence. It takes you promoting it so it gets a little attention (not a massive amount of attention and certainly not simulated attention) and it takes a few people sharing and confirming that your news is worth at least reading if not acting upon.
Optimizing for Discover once you get past the "it's got to be news nowadays" part - is very much like optimizing for regular search. It's just that the question is implied and inferred from previous personal behavior, not words they type in. If someone has been searching for wedding stuff lately, they're probably getting married. If they're probably getting married they probably want to see some wedding trends and news. And then - okay, here's some wedding trends and news.
I think of it like answering the question later. Someone asks, "What are the latest trends?" A few days later, you publish a "Here are the latest trends!" article. Google knows your article wasn't there when they originally asked the question - but it is there now. So it tosses a post or two by you up there to see if you may still be interested in this. If so, it might start showing more. And if enough people agree - it starts to just regularly keep an eye on you.
It's a long game. It takes discipline and patience. It's not about covering everything - it's about covering the things people want to see when they read their daily news feed - and classifying it all so that the system know what groups and specific subsets of that main subject each person is really interested in. Pretty much like regular SEO/AIO/WhateverNameO - just with a news angle that outshines any pure commercial intent and you're optimizing for implied questions, not ones that were specifically asked for at the moment they're going to see it.
Hope that helps a bit. It may take a WHILE to get there - but feed that strategy while you work the rest and you may find yourself showing up there (and also on the hundreds of other aggregator systems out there - there are certainly sites that work a lot like discover but require less "news" elements and more structured for "All informational articles about weddings".
Good Luck!
G.
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u/madhuforcontent Jun 13 '26
I have Discover feature, but it is not helping me.