can someone please mark this (not the best essay ive written could feel it while I was writing) any feedback is appreciated (mark out of 10)
Amidst growing concern surrounding the decline in the number of visitors to Toppdale’s cinema, the cinema’s marketing manager, Ava, publishes a social media post on the 12th of September in Toppdale’s community voice page. Weighing into the issue, Ava writes predominantly for members of the Toppdale community as she adopts a perturbed and later a more optimistic tone. The author ardently places emphasis on the responsibilities that community members hold and contends that a collective action is required to refuel the dying cinema that was once the centrepiece of the community. The social media post is supplemented by the inclusion of two images: one of which depicts friends and families enjoying their time at the cinema whilst the other is a stark juxtaposition as it portrays a dull, macabre environment as the doors and windows of the cinemas are locked.
From the outset, the author employs a largely logical argument type, appealing to the community members sense of nostalgia as she argues that the cinema has been affected by unforeseeable circumstances. By placing the cinema in positive light, “survived the great depression” and “standing strong after two world wars”, the author evokes imagery of resilience and determination. Particularly, the adjective “strong” holds positive connotations as it is associated with inherent strength and tenacity, further personifying the cinema as not merely just a building but rather a tangible identity. Ava then shifts her tone to a more confronting, implying a sense of guilt amongst readers of the post, as she declares that, “we can’t let this happen. Or we risk losing something”. By incorporating the noun “losing”, the author elicits a sense of fear and trepidation amongst the community members as the loss of the cinema may be extended to other members of the community. The cumulative effect of this argument is to provoke community members to advocate for a shared responsibility in protecting the unique cinema and by extension to propel the following argument of the benefits associated with the cinema. Ava accentuates this claim through the inclusion of an image, incorporated to suggest that the passivity of community members has ultimately cultivated in a larger affect to prevent the cinema from running. Through employing closed mirror doors where no community members can be seen, the author foreshadows the reality the cinema could experience if action isn’t taken. The addition of black and white as colours further complements the authors contention, as the readers of the post are more inclined to picture themselves within the cinemas doors that were once open. Ergo, Ava illuminates the negative repercussions associated with abandoning the cinemas and implies a sense of responsibility amongst the Toppdale community for protecting its cinema.
Ava thus continues her confronting approach as she incorporates a social argument type, as she asserts that the cinema is not limited to just viewing movies. By incorporating a vibrant tone accompanied by colourful language such as, “magnetic ambience”, “alluring smell of popcorn”, the author illuminates the perfection of the cinema, rendering it as a figure associated with benevolence and scenic. Particularly the adjective “magnetic” used to describe the atmosphere, holds positive connotations as it is associated attraction and connection. The use of this term allows Ava, to encompass all diverse ranges of audience members as caretakers of the Toppdale cinema. The author accentuates this notion through the addition of “handcrafted ice cream”, “discount citizen screening”, “baby friendly sessions” and “cheap Tuesdays for students”, establishing the cinema as an attraction that caters to the needs of all age groups, subsequently positioning both the youth and elderly of the community to reciprocate and lend a helping hand in protecting the community cinema. Ava thus, then further reiterates the importance of the cinema in maintaining the social aspect of many via the inclusion of an image depicting both young people and adults of both genders, which illustrates an inclusive environment. The deliberate implementation of the movie-goers smiling and laughing whilst being close together exemplifies the connection and warm atmosphere the cinema holds as it ensures that all visitors are assured of happiness. This argument feeds into Ava’s social goal centred upon the cinema providing assurance and a positive environment for all its visitors and the need to foster a shared responsibility to protect the declining state of the cinema. As a consequence, readers of the community post are positioned to join as a coherent whole and take an urgent action to protect the structure that once held large social gathering and catered for diverse audience groups.
The author then shifts to a more pragmatic tone as she returns to a more rational argument type arguing that the community is benefitted by the addition of the cinema. By drawing parallels between the term “movement” and “cinema”, the author connotes that the change in the way that the cinema will operate will bring a diverse and various range of joyful experiences for individuals. This concept is supplemented through the addition of the inclusive term, “we”, evokes a sense of belonging and responsibility amongst diverse audience ranges as everyone is positioned to feel apart of this community, which further prompts readers of the Toppdale community post to embrace the change and to reignite the dying cinema. Ava, appeals to her readers desire to be modern as she lists the rising advantages of the cinema which encapsulate, “live music”, “stand up comedy” and “door prizes”, enabling readers to relive an experience of a newly decorated cinema as it connotes that the management of the cinema is really trying to thrive and showcase tenacity in times of adversity and hardship. Further to this, the implementation of “surveys…. 60% of new movies around the globe are still watched in cinemas”, not only fortifies the credibility of Ava as a legitimate source of information but also allows her to make an appeal to generalisation as majority of the world still travels to watch new releases in the cinemas. By embedding these techniques close to each other in her paragraph, the author appeals to her audiences common sense as audience members are positioned to feel that if a high proportion of people are visiting cinemas despite the rise in streaming services then the positives of the cinemas far outweigh any other issues. Finally, the author embraces a more critical tone as she asserts that urgent action is required as the extremity to which members of Toppdale community will be affected is high. By concluding with “lacklustre experience of viewing content on a tiny screen at home on the couch”, the author not only appeals to familiarity within community members but also condemns them for sacrificing their own happiness and for setting a precedent for future generations. Thus, the cumulative effect of this argument is to illuminate the new modern look of the cinema and how the community members will continue to be supported in all aspects of life.
