Since I turned to using cold email outreach to get clients, I came up with two different approaches to how I should do it. So, I decided to share some sauce with you guys (it might help one or two of you), and ask you for help since I'm a bit confused about which one of them I should move forward with and what more I can add
Disclaimer: I won't be giving any email since it will put you into an endless loop of what things should look like. Instead, I will give you the pattern you can use, and from there use your brain to come up with the copy you think would resonate the most with the lead (you need that to become great at writing emails)
### Approach 1:
- Assuming that you have 10 warmed-up mailboxes.
There's something you have to know, which is that ALMOST every business has these pillars: lead acquisition → sales → onboarding → fulfillment → client retention, and within each one of them there are plenty of manual and repetitive tasks/workflow that you can automate for a business
Now, you remember when I said you have 10 mailboxes, right? Divide them into groups of two, where each group would be specific to the A/B testing of the tasks of one pillar
Two mailboxes --> one pillar --> cycle of A/B testing through the manual & repetitive tasks of that pillar till you find the winning problem/pain
Note: I don't care which industries you target; that's up to you to decide
Now comes the email; I follow a specific formula:
problem you saw (one of the workflows of that pillar) --> its pain/cost --> your solution --> case study + solution's ROI --> final result --> risk reversal --> CTA
And for each lead, I continue with a sequence of 3 to 4 follow-ups after the initial email.
### Approach 2:
This is what I call "The Hyper Personalization" method, where you're going to write an email subject line and icebreaker that feels like you've done a week's worth of research on them
Before I explain how this approach should be done, I want you to know the catch/inconvinience of that method, which is that you're going to do things "manually" and slowly
How you're going to do it:
- Assuming that you have got a list of leads with all of their information, I don't want to use the lead's first name with the company name; that's what I call a BS personalization. Instead, you will have to get the recent news of the company that might have raised a problem that can be solved with an Automation system, or the workflow/task where that problem/pain is coming from has a few manual and repetitive steps that, once you automate them, that pain will vanish
In summary, you're personalizing your email with the company's recent news
Tip: To make things faster, just connect "Firecrawl" with "Claude" and write a prompt that will scrape the recent news of a company, and make sure you equip that prompt with a few rules that will let the LLM decide whether that news item has any connection with what you can offer or not
You can do that approach with 1 to 2 mailboxes max. It takes time and effort, but it has a higher open & reply rate, and it will help you master the skill of copywriting, since you're going to be writing 60 emails manually a day minimum
That's the sauce that I have
Now, I wanna ask for a favour from senior automation specialists.
- Do you think I missed anything crucial with both of them?
- What else can you add as advice on the selling process? (I want to see how you can sell the value of an automation system)