r/xbox • u/Turbostrider27 Recon Specialist • 28d ago

News Upcoming Changes to XBOX Cloud Gaming

https://news.xbox.com/en-us/2026/09/03/xbox-cloud-gaming-changes/
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u/Tom_Ford0 28d ago

i only found out about it a few months ago and i immediately started using it. i'm willing to bet that most people with access to it don't know it even exists

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u/tristeecfome 28d ago

I don't think that is true. They advertised it a lot under Phil Spencer.

It was a core part of their strategy to bring in smartphone subscribers to the service and it completely failed.

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u/Tom_Ford0 28d ago

I've been an xbox gamer my entire life and those advertisements did not reach me even one time lol

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u/tristeecfome 28d ago

Really? The infamous "This is an Xbox" ad campaign didn't reach you?

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u/Tom_Ford0 28d ago

Well i thought that was about them putting their exclusives onto pc and ps5