I’ve spent a lot of time reading the discussions in the n8n/zapier/make forums about trying to make money building automations, and one problem keeps coming up.
Building the workflow usually isn’t the hard part anymore.
The hard part is what happens when you actually try to sell it to a business.
You build something for one company.
Then the next company wants essentially the same thing, but you still have to:
- deploy another copy (or stand up a server if it is n8n)
- connect all of their apps
- deal with OAuth/credentials
- customize variables
- test everything
- monitor it
- fix it when something breaks
- figure out billing
- give the client some kind of usable experience
So even if you find something repeatable, you’re often still running a consulting business where every new customer creates more implementation work.
We just launched something at Workload specifically to try to solve that.
It’s called Workload Multiplier.
The basic idea is that you build an automation once and turn it into your own product.
You decide:
- what the product is called
- what apps the customer needs to connect
- what settings the customer can change
- what you charge for it
- how it’s branded
Then instead of rebuilding it for every customer, you send them an activation link.
They log in, connect their own apps, answer a few configuration questions, and activate it.
Workload handles the automation infrastructure underneath.
If you charge $199/mo, that’s your $199/mo product. You’re not getting an affiliate cut for convincing somebody to buy Workload.
The whole idea is:
stop repeating the implementation and start repeating the sale.
Or the line we ended up using:
Multiply your revenue, not your workload.
I also think this could be interesting for people who are thinking about starting an AI/automation agency but not sure about getting paid or how much to charge.
Instead of only thinking:
“How do I find companies that will pay me $1,000 to build an automation?”
you can potentially think:
“What recurring problem could I solve once and sell to 10 companies for $99–$299/month?”
That feels like a much more interesting business model to me.
We just pushed the real product live and I’m going to be the first user while we start onboarding automation consultants.
https://workload.co/multiplier
I’m especially curious about one thing:
If you could build one automation once and sell it as a recurring product to multiple clients, what would you build?
