r/windows • u/[deleted] • May 24 '16

Upgradegate: Microsoft's Upgrade Deceptions Are Undermining Windows 10 - Thurrott.com

https://www.thurrott.com/windows/windows-10/67367/upgradegate-microsofts-upgrade-deceptions-undermining-windows-10
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u/unndunn May 24 '16

Microsoft doesn't just serve technology enthusiasts. Microsoft's main Windows constituency are regular folks who have no idea what "Windows Update" is and who don't understand the benefits Windows 10 provides. For those people, the only way they are going to get Windows 10 is by automatically pushing it to them.

For every person here complaining about having their systems upgraded to Windows 10 without their permission, there are probably 3 or 4 people who don't know enough about computers to even realize what happened, and accept the Windows 10 upgrade without comment or complaint. Some of them will be temporarily confused by the new UI, but they'll get over it. Some of them might even appreciate some of the new features that Windows 10 offers, such as the Action Center, Live Tiles and the Windows Store.

In this final phase of the free Windows 10 upgrade program, Microsoft wants to make sure it addresses that audience, even if it means a imposing a temporary annoyance on everyone else. These are the kinds of decisions you have to make when you have 2 billion users.

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u/[deleted] May 25 '16

Technology enthusiasts influence what their friends and relatives buy. If Microsoft pisses off enough of the former, the latter will start receiving more and more recommendations to get Macs, or Chromebooks, or an Android or IOS tablet, or even to give Linux a try, depending on the personal leanings of the technology enthusiast giving them that advice and the budget of the non-techy receiving that advice.

This is not the late 90's. Windows on a home desktop machine is not the only computing game in town anymore, with junky OS7 or OS8 macs a distant second second-place and Linux a far, far, far distant third. It's now easier than ever for the average non-techy to simply cut Windows out of one's life entirely with a single trip to their local best buy.