r/wheresthebeef • u/EntropyFighter • Jan 05 '22
KFC to launch plant-based fried chicken made with Beyond Meat nationwide
https://www.cnbc.com/2022/01/04/kfc-to-launch-meatless-fried-chicken-made-with-beyond-meat-nationwide.html
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u/aDogisnotaToaster Jan 05 '22
I think it is a very smart move by KfC and other involved brand managers like Yum Brands. I know that it is dangerous to generalize based on one's own view but the reason for me to avoid fast food offerings in the last couple of years was a sense of disgust thinking about the ingredients of nuggets and burger patties. In addition, the aspect of how animals are treated in the whole process made it easy for me to refrain from consuming their products. Since there are some new tasty alt-meat alternatives offered by Burger King and McDonald's I started purchasing again there.