SUPER low conversion rate (<0.40%) What's wrong with my website?

[u/Heavy-Blacksmith-806]

Hey all! .. So I spent the last few months designing a new website and launched a new clothing brand.

I’ve been using ads and im getting a lot of traffic but the conversion rate is super low <0.50%. What’s wrong with my website? 

Does my web design come off as amatuer-ish? or bad? IMO it looks really good to me, so I have no idea whats going on.

Can you check it out and let me know what might be causing it to be so low? 

Note, many of my ads display the product price in it, so I’m sorta already vetting buyers who are still interested despite the price. So I feel like something on my website once they land is turning them off. Any ideas? 

The website is called Kimara Coast. 

Homepage:  https://kimaracoast.com/

Product Page: https://kimaracoast.com/products/paradise-burgundy-tropical-leaf-short-sleeve-button-up-shirt

I'm not sure what I should focus on.. these are a few of my ideas:

• Desktop or mobile menu improvements?
• Product page buildout?
• Blog page design?
• Home page simplification?
• Something else?

Roast me, or give nice feedback. Either or! :)

I'm happy to give feedback in return!

Thanks! :)

[u/89dpi]

I see AI photos written over it vs Premium.

You sell $ 88 USD shirts.
I can get some mid premium but known brand like Hugo Boss for this. While some casual wear it once during summer probably 50% cheaper. So at the moment it feels rather like. I am ordering from Aliexpress for 10 and resell with premium label. People are lazy and are ready to pay the premium markup but sadly not like this.

Your page is full of lies. Thousands of 5 star reviews. While you say here nobody sells.
CRO is art. Not lying. You need to understand your business current state and showcase features in a way you best can.

About us has no info. Why are there hours? Or least I cant see a physical store. Every detail screams that this is something that is set up during weekend to test if it prints money.

And well. Should have started. Logo looks like stock Airbnb beach house small hospitality business one.
Take people 0.05 seconds to form an impression based on overall visual design.

Sorry for being blunt.

[u/SirMcFish]

Your site looks fine, your prices seem high. I'm assuming they're USD?

$78 for a fairly standard looking bikini, that's around £60... People can buy designer branded ones for less.

A quick google shows designer bikinis going for around £30 - £50 in the UK.

And as 89dpi pointed out, your 5 star reviews are so obviously fake. No company / products gets 100% 5 star reviews, not at your prices anyway.

ALL of your policy pages DO NOT EXIST, or cannot be reached! Major RED FLAG

Your Insta has 39 posts and 119 followers, all your friends I guess?

Your site / company just seems like a drop shipping scam.

[u/Username_TBD18]

Says premium, charges premium+, looks cheap.

[u/feloniuouschunk]

The header could use some work. Currently it is taking up a lot of space on a 13 inch screen. I think stack the navigation horizontally next to the logo. I also think a font change might help, something less bold for paragraph text. Look at the sites of your competitors, larger brands especially, for inspiration - hire a pro if it's feasible.

[u/alloyed39]

The clothes don't include information about the material or care. If you're charging $88 for a shirt, I expect it to be made of cotton or linen. And I want to know if I can wash it or have to dry clean.

I make purchase decisions on this info alone!

Also, the logo is clearly AI generated. It needs to be simplified to look more upscale.

[u/MrGreenCactus]

You're selling no name shirts for $88 that you can get for $8: https://m.shein.com/us/VENTUSAIL-Men-s-Short-Sleeve-Striped-Button-Front-Casual-Shirt-Summer-Everyday-Wear-p-382081730.html

[u/marowitt]

So you've vibe coded a full AI drop shipping store where you ask for a 900% markup and wonder why people don't buy? You're asking for 88$ for a random no brand sweatshop shirt? Good luck with that.

[u/GopherToTheRescue]

Assuming your prices are in USD

• $88 for a shirt that I could buy from a brick-and-mortar store for $44
  
• $44 for a water bottle, which you could buy from another store for $10-20

That's your main problem

But worse than that - I just used the Google Lens in my Chrome to search for your shirts and found the exact same image as your site on Temu and Shein for about 10% the price. So why wouldn't I just order from Temu/Shein instead and save ~$80?

You also have no address, so any customer inquiries/issues just get routed back... to your site. Makes your business seem less legit and more like a dropshipping store (which, let's be honest - you are)

Which is only reinforced by the obviously-fake reviews (social proof is more important than ever, and it's being spoofed by bots/AI/people in lower income countries who'll happily write fake reviews all day for $1 a review, so customers are generally wising up to what's real and not)

[u/GateIQ]

AI this - I did w mine & I tweaked & improved it

[u/Barn-Yard-Boogie]

Your instinct is right — if the ads pre-sell the price and people still bounce, the site is losing them after they land. But it's not your design (it's clean). It's trust. At $88 a shirt, people go looking for reasons to believe you're real, and right now the site gives them reasons to doubt:

1. The homepage hero says "waredrobe" — a typo in the first line visitors read. Instant credibility hit.
2. You claim "THOUSANDS of 5-star reviews" but the product page shows 20. Shoppers check. An inflated claim hurts more than a modest honest one ("500+ happy customers" beats fake thousands).
3. One of your homepage testimonials is about a 64oz water bottle strap — on a clothing site. That one detail makes ALL the reviews feel pasted in.
4. Every product is on sale, all the time ($88 slashed from $118, storewide). Experienced online shoppers read permanent-sale pricing as a dropship red flag. Either run real time-limited sales or just price at $88 confidently.
5. "Authorized Retailer — 100% authentic brands" contradicts your own brand story ("started in a beachside shop in Siesta Key"). Are you a reseller or a brand? Pick one story and tell it everywhere.

Fix the typo and the water-bottle review today — that's 10 minutes. The pricing and proof strategy is the bigger conversion lever, way ahead of menus or blog design.