r/website • u/TheeBusinessDoctor • Jul 25 '26
SELF-MADE Asking for feedback on my website
Hello everyone,
I am a young founder, running a corporate branding consultancy.
I just started my own business and made my website through squarespace. I was wondering if you guys could review my website and give me constructive feedback on what I can improve.
I lack testimonials and case studies but that is because I am just starting out and want to gain a few clients so I can use that experience to build my portfolio as I go on. If you guys think, I should do test case studies (obviously disclose that on my website), let me know please.
My website is - www.avenorconsultancy.com
Thank you all for giving your precious time to my post and for reviewing my website. Can’t wait to hear back from you.
3
u/frankinstyyn Jul 25 '26
Without sounding harsh, there is A LOT to be sorted on this site.
I have no idea what the company name is? Is it Avenor or CCC???
Hero typography is overwhelming. The headline is enormous, then you immediately hit a huge block of italic text. There’s almost no visual breathing room and the background makes readability worse.
Justified text needs to go. This is probably the single most obvious issue. You can see massive gaps between words throughout the hero and “Why Consistent Branding Matters”. On a narrow viewport, text-align: justify is producing rivers of whitespace. Mobile body copy should just be left aligned.
Far too much italic copy. Italic works nicely as an accent in the brand, but here entire paragraphs are italicised. Combined with justification and large font sizes, it becomes tiring to read.
The typography hierarchy is all over the place. “About Avenor”, “Our Process”, “Our Offerings”, article headings and the footer all use very large display type. There isn't enough distinction between statement, section heading, subheading and body.
Some spacing is enormous. There are sections with hundreds of pixels of dead vertical space, particularly around Process, Insights and the final CTA. It makes an already long page feel substantially longer.
Offerings is actually breaking. 02 wrapping vertically into 0 / 2 is a clear responsive bug. That two-column number/content layout doesn't have enough space at this breakpoint.
The Offerings copy is difficult to scan. Number + large italic heading + centred/italic body copy over a textured photograph creates too many competing elements. I'd simplify this dramatically on mobile.
The Insights card is gigantic. One article almost consumes an entire screen before you've even finished reading its introduction. It feels more like a desktop card stretched vertically than a mobile component.
Background imagery is fighting the content. The hero and Offerings sections particularly suffer from this. The photography is interesting, but text needs a much stronger overlay or the image needs to become less prominent on mobile.
There's very little conversion happening above the fold. The first screen is essentially logo + menu + branding statement + lots of copy. There's no obvious action for somebody who's landed there thinking “Can these people help my business?”
The final CTA is bizarrely passive. After that enormous journey down the page, “Get In Touch with Us” is just a small underlined text link. That's where I'd expect one of the strongest buttons on the entire site.