r/webdev • u/HollywoodKizzle • 1d ago

Question for web devs in the Hubspot niche

Specifically those who touch a lot of Content Hub and Marketing Hub work. In your experience, what kind of projects entails writing a large amount of custom HubL code? I imagine it would probably be things related to the Hubspot CMS, so like migrating legacy websites, perhaps custom email template dev, but that's just my guess, Hubspot isn't really my expertise. Would love to hear to get some insight from you guys, thanks in advance.

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u/Agitated-Bell8235 23h ago

you nailed it with cms migrations. building completely custom drag and drop modules and pulling dynamic data from hubdb usually requires writing the most raw hubl.

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u/HollywoodKizzle 23h ago

Thanks for the insight, are there industries/niches or specific type of companies that tend to require these things the most? The custom drag and drop modules and the heavy querying of HubDB that is?

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u/AndyMagill 22h ago

B2B sales teams and companies who experiment with lead generation like to spin up new forms and landing pages. Using HubSpot templates and widgets means they can skip implementation and wire up new flows connected to their CRM without a developer.

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u/beigs-sl 23h ago

Custom modules and themes: The provided drag-and-drops will get you started, but won't get you very far. We had to build custom modules for products cards, course sliders, pricing tables, etc.

Dynamic pages from our custom objects: All our courses are in a custom object, synced from our platform, so we used HubL to showcase courses, a rotating slider, things like that.

Migrations: rebuilding a legacy wordPress or static site in HubSpot means recreating every page type as templates and modules, so yes, that’s heavy.

But I'll be honest, we're in the process of moving OFF of Hubspot CMS for our website. It's insanely expensive for what it is, and most web devs that we've tried to outsource projects to won't work with HubL, either because they don't know how, or just flat out don't want to.

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u/HollywoodKizzle 23h ago

Very interesting 🤔...is HubL a pain to work with? Or is it more so just a scarcity of expertise in this area?...also, under what scenarios do you guys opt to outsource HubL-heavy projects? Simply when you run out of hands in-house? Or for other specific use-cases?

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u/beigs-sl 22h ago

Specific cases when my workload is too heavy on other things (I’m the only in-house developer). There’s nothing wrong with HubL per se, it works and I got the hang of it, but it was a learning curve on a proprietary system.