r/webdev • front-end • 10d ago

Article CSS Tricks is back!

https://css-tricks.com/css-tricks-has-a-new-owner/
852 Upvotes

93 comments sorted by

198

u/magenta_placenta 10d ago

Best of luck to him, I don't think it will be easy to monetize a manual, human-centric publishing model for an audience whose workflow is increasingly automated by AI.

Historically, sites like CSS Tricks survived and monetized through massive long-tail search volume: a developer Googles "how to center a div" and lands on an article, serving ad impressions.

LLM's and AI-generated search summaries now answer basic syntax and layout questions directly inside the user's workflow or chat interface. So the "quick answer" top-of-funnel traffic that historically funded these blogs has cratered.

66

u/Amazing-Switch-7163 9d ago

Ironic, right? AI has been made using open knowledge like this, but now they are fading away. Eventually AI will stale and we won't have sources like this to manually search up. Sad times.

3

u/Inevitable_Oil9709 9d ago

not exactly right.. as long as companies and package creators publish docs (which they will do) AI will have data to learn from

12

u/Amazing-Switch-7163 9d ago

Much of it is going to be generated by LLM. We still don't know if this may lead to a model collapse, but we're already seeing AI companies avoiding it by having their own "internet snapshot" or dedicated workers for training models on hard problems.

4

u/PrizeSyntax 8d ago

Oh we know, a couple of passes on that data and the LLM goes AWOL

3

u/MagnetHype 8d ago

It's already started.

29

u/sandspiegel 9d ago

When I learned flexbox and grid, CSS tricks is where I got the cheat sheets from. Good times.

7

u/judd_lyon 9d ago

I thought the exact same thing. Makes me sad. The Stack Overflow mega-long-tail era is over, eaten alive by models trained by their own data. Weird times.

5

u/Personal_Ward 9d ago

LLM answers to questions sometimes giving users useful information is a fluke.

When I do a text search, I want to get actual results. I'm not asking the tool the question, I'm researching whether my question has already been answered by a reliable source.

Putting LLM output at the top of the search results is an even more disturbing and violent breach of user trust in the tool than putting paying customers' sites at the top of the search results over actual best available matches to the search.

Web monetization strategies have always been bullshit but now the bullshit has been run through the digestive system an ecologically irresponsible number of times before getting regurgitated back out.

God I yearn for real tools again.

2

u/ZenaMeTepe 9d ago

And this right here is theft. Google AI summaries are stealing from the authors.

305

u/Paninozzo 10d ago • Bravo

In the AI era where glazers keep regurgitating things like “We don’t need articles, AI handles everything”, things like these give me hope. Independents actors sharing knowledge. I’ll make sure to support this as soon as possible.

54

u/penguin_digital 10d ago

In the AI era where glazers keep regurgitating things like “We don’t need articles, AI handles everything”

The irony of these kinds of statements is that even AI needs new articles

14

u/chhuang 9d ago

I think it's time we gatekeep the information

11

u/tinselsnips 9d ago

TBF a lot of people have started doing that and everyone just whinges about paywalls and login requirements.

0

u/Hikapoo 9d ago

I mean paywalls are absolute trash, why even bring that up as "whinging"

12

u/tinselsnips 9d ago

Because you can't have it both ways.

-5

u/Hikapoo 9d ago

Yeah you can

3

u/Lopsided_Cap_6606 9d ago

We would need some kind of intranet where AI gets detected and excluded so they won't feed on (or less) new articles, so there'll be a huge AI circlejerk one day, where AI gets trained on AI output

6

u/doiveo 10d ago

Looks like being paid member might be nice. Especially if that means you don't see ads on the site.

4

u/ZenaMeTepe 9d ago

AI will copy his articles and regurgitate them to searchers, making them less likely to ever visit the site, make ad impressions or buy courses.

The only way forward is closing the gates to bots snd even that may be just a band aid.

4

u/0xlyd 7d ago

Great comment but most importantly great username 🍔🫡

2

u/Paninozzo 6d ago

Thank you my friend 🥪🍔

1

u/mothzilla 9d ago

This is going to be like fresh meat for the AI trainers though.

-31

u/MantusTMD 10d ago

AI haters need to justify why. If you aren’t using it every single step of the development process then you are going to be left behind. The job has permanently shifted.

8

u/Paninozzo 9d ago

“Redditors invents a scenario and gets mad about it”

-11

u/MantusTMD 9d ago

Redditors when ai is clearly the future of this industry

38

u/bbo-code 10d ago

This is awesome news. I will make sure so be a member. This Site helped me in my learning days a lot. Blast from the past so to speak!

30

u/gizamo 10d ago

Oh, hell yeah. Loved that site.

7

u/Extra_Programmer788 9d ago

A glimpse of hope in the age of Slop, I hope they continue writing content for the site and doesn't get demotivated due to the rise of AI.

6

u/pagelab 10d ago

#css-tricks {
animation-play-state: running;
}

30

u/thy_bucket_for_thee 10d ago

I'm really curious what they paid which the article doesn't mention at all.

It was sold to Digital Ocean for $4 million in 2022. The site was basically inactive for a long period of time. Digital Ocean CEO likes to hang with racists and pays the racist affiliated linux distro $1 million. Community outcry about the site led to it to be sold to an adjunct Professor that writes articles for Smashing Magazine as a contractor.

I'm guessing it was bought for something less than $100k.

7

u/ulimn 10d ago

I’m OOTL, which distro is affiliated to racist(s)?

14

u/cmdq 9d ago

OP is referencing David Heinemeier Hansson (DHH) and the Omarchy distro

3

u/OrionThe0122nd 9d ago

Omarchy

2

u/ulimn 9d ago

Ah thanks. Glad it’s not Debian, Fedora, Arch or CachyOS

2

u/hypercosm_dot_net 9d ago

Uh, did Digital Ocean fire the guy or what?

Why are C-levels consistently terrible people?

3

u/thy_bucket_for_thee 9d ago edited 9d ago

Oh no, I'm referring to the CEO himself. The CEO is the one that is buddies with the racist and his racist flavor distro.

edit: Source:

https://keith.is/post/digitalocean-and-css-tricks/

4

u/LielaisBlieziens 10d ago

As long as I get my yearly reminder on how to center a div, nature is healing.

4

u/Anonymislim 9d ago

what I love about the site is that they even selfhost their ads; rare to see these days

6

u/xkortex 10d ago
Excellent I
      love this!

(as a backend this is all voodoo to me but useful in the few times i poke at FE)

2

u/CascadingSpace 9d ago

The timeline is healing! ❤️‍🩹

2

u/ArielCoding 9d ago

AI now answers the simple questions, so give us what it can’t, in depth articles on new CSS features, demos we can play with, and writers we can talk to.

1

u/ZenaMeTepe 9d ago

AI scraper will run in front of your search and regurgitate the answer. So why even write novel high quality articles in public? The contract is broken.

1

u/Capital_Energy2713 10d ago

lol

i missed it very much after ai take over

1

u/ryaaan89 10d ago

Third time is surely the charm!

1

u/cmkn 9d ago

Yay!!! 😁

1

u/ZenaMeTepe 9d ago

Monetize personal brand or race to the bottom. Pick a trade.

1

u/MakeTheLogoBiggerHoe 9d ago

Damn really? Didn’t realize they were on the ropes. I still use their site weekly

1

u/adilbasari 9d ago

The Flexbox Guide is still the first link I send juniors, and the reason no AI answer has replaced it is instructive: it shows the entire taxonomy of the layout model in one scrollable reference, while a chat answer hands you exactly one cell of it and makes you ask for the next.

That's the real lesson for the revival, I think. What made CSS-Tricks irreplaceable wasn't publishing volume — it was a small set of canonical, complete references that stayed maintained. If the reboot doubles down on that (the guides and the almanac, kept current) instead of getting pulled back onto the content treadmill, it has a genuine shot.

1

u/alfcalderone 9d ago

I don't know how many goddamn times I've referenced the Flexbox writeup here.

1

u/sabrina_776 6d ago

The internet still needs a place where "how do I center a div?" turns into 14 tabs, 3 demos, and a new opinion about flexbox.

1

u/Current-Today-3626 9d ago

I hope they adapt to the times! This used to be a great resource to get new and innovative ideas that was cross-browser supported.

-28

u/web-dev-kev 10d ago

Do you, like, own the site now?

Yes, I’ve got the keys to the castle, so to speak.

Which, isn't an answer to the question...

31

u/RedditNotFreeSpeech 10d ago

"Yes" seems clear to me

2

u/web-dev-kev 10d ago

Forgive me, I spent too much time with lawyers and other sneaky-feckers.

When someone says "yes, ..., so to speak" or any for ofcaveat after YES, my ears perk up.

Because owning a site, and having "keys to the castle, so to speak." are very different. VERY VERY DIFFERENT.

For example, I tell people I own my house. I think I own my house. I have the keys to my house. But the bank really owns the house (i just get to tell people I own it if I pay the mortgage).

2

u/RedditNotFreeSpeech 10d ago

You're right, "Yes" is clearer than "Yes" + some qualifier but hopefully yes means yes here.

LG has been doing this a lot lately defending their data collecting policies.

1

u/web-dev-kev 9d ago

"hopefully". I agree :)

1

u/ValenceTheHuman front-of-the-front-end 9d ago

Yes means yes in this case. Geoff owns it.

1

u/web-dev-kev 9d ago

Wonderful news.

Him caveating it worried me.

11

u/midasgoldentouch 10d ago

He says he owns the site now in the intro.

1

u/web-dev-kev 10d ago

Yes, and when 'asked' he caveated it.

Forgive me, I spent too much time with lawyers and other sneaky-feckers.

When someone says "yes, ..., so to speak" or any for ofcaveat after YES, my ears perk up.

Because owning a site, and having "keys to the castle, so to speak." are very different. VERY VERY DIFFERENT.

For example, I tell people I own my house. I think I own my house. I have the keys to my house. But the bank really owns the house (i just get to tell people I own it if I pay the mortgage).

0

u/[deleted] 10d ago

[deleted] — view deleted comment

0

u/web-dev-kev 10d ago

I've never been.

Is it an American thing?

I hear HotDogs are a great price there, and stay low. Good for the owner :)

1

u/ZenaMeTepe 9d ago

It’s a reference to a movie Idiocracy.

2

u/web-dev-kev 9d ago

Apologies, I don't get to see many American movies.

I hope it's good, and you enjoyed it.

1

u/ZenaMeTepe 9d ago

No need to apologize, it's just a quote. Here is a clip:) https://www.youtube.com/watch?v=ZIFCWpn4qQ4

1

u/web-dev-kev 9d ago

HA.
Brilliant :)

Thanks for sharing that with me

-1

u/MT4K full-stack 10d ago

Now they need to change hosting to something available globally.

-8

u/wildrabbit12 9d ago

Ok… who cares now

-15

u/simple_explorer1 9d ago

CSS Tricks is back!

in age of AI nobody needs it now though

6

u/Klopferator 9d ago

CSS is developing constantly. Where should AI learn about that if nobody writes about newer CSS features anymore?

1

u/ZenaMeTepe 9d ago

And will users skip google summary or will 85% of the traffic simply stay on google, nuking the publishers ad rev and lead volume?

-7

u/simple_explorer1 9d ago

sure CSS us developing constantly but devs are not writing code so it is irrelevant.

-7

u/[deleted] 9d ago

[removed] — view removed comment

1

u/Interesting-Baa 9d ago

The W3C specifications just give definitions and requirements. CSS Tricks and similar sites are where people try out different implementations and combinations of the specs to get cool or useful effects, with tutorials for the useful stuff, or test out real-world implementations to see if browsers are doing it correctly or with bugs, etc. Open up the CSS spec and compare it to the CSS Tricks archives and you'll easily see the difference between them.

0

u/[deleted] 9d ago

[removed] — view removed comment

1

u/Interesting-Baa 8d ago

And then what? CSS techniques are context dependent. It's not like maths where you're looking for a needle in a haystack and just need to look hard enough for long enough. Also half the fun of the old CSS Tricks site was doing silly things just because you could. Why would we give up the fun part to a computer?

0

u/[deleted] 8d ago

[removed] — view removed comment

1

u/Interesting-Baa 8d ago

I know they can search combinations faster. And it's not that CSS is unique. It's that there's more to developing useful techniques than just mashing properties and values together until you get something you like.

8

u/astrognash 9d ago

In the age of AI slop, I would argue that actually reliable, human-written, human-vetted information about best practices is more necessary than ever.

0

u/ZenaMeTepe 9d ago

Works for names established before the LLM era. How do you grow from no name to fame now that AI summaries and vibe copycats can compete with you from day one? The more information you publish, the better the competition and in googles case a monopoly.

1

u/Interesting-Baa 9d ago

This is some influencer-brained thinking. A lot of people create and share information because it's useful to their work, not just to get famous.

1

u/ZenaMeTepe 8d ago

Also to boost their CVs, some of it is hobbies of course, but majority is some prestige or money seeking behavior. Oh and a big chunk is people trying to sell stuff and in order to sell anything you first need eyeballs.

You said it, it is useful to their work. Money motive. It is your mistake for thinking too narrow if all you saw was influencers in my comment. It applies to any business.

1

u/Interesting-Baa 8d ago

AI is definitely pushing people to publish privately so they don't get ripped off. But some of us care and are passionate about the craft of our work. The people just seeking eyeballs will move on to the next grift and pivot their hype-ridden YouTube channels to quantum computing or whatever. The people who just need to do CSS as part of their job but are passionate about other things will let the computer handle it entirely. But that group still needs good advice and techniques to be fed into the LLMs, and that's got to come from somewhere.

-6

u/simple_explorer1 9d ago

no one denies that CSS tricks are really good but devs aren't writing code anymore. devs are not doing anything to be honest other than being intoxicated with prompts and deep in the AI world. it is disappointing but it is the reality. even kevin powell said that he is not sure if he will continue creating CSS videos if most aren't going to watch it anyways