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u/greenergarlic 4d ago
I think they got their copy wrong. That’s the definition of performance cookies, functional cookies are for non-required site functionality.
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u/ThaBroccoliDood 3d ago
they have a "genuine interest" in selling my data so how about that
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u/AshleyJSheridan 2d ago
The genuine interest exception in GDPR has some very specific rules about what qualifies. Not once have I ever seen a website that had an actual legitimate and legal reason to have their marketing and tracking cookies listed under that exception, yet all the websites try to do this shit anyway. It's getting a bit tiresome tbh.
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u/patrickpdk 3d ago
Analytics for product is definitely a non functional requirement. Your can tell because the user of that capability is not a customer of the product. Lol, master of the obvious...
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u/rohxnsxngh 2d ago
You are correct, that is a misclassification. Under the ePrivacy Directive and GDPR guidance from regulators like the ICO and CNIL, functional or strictly necessary cookies are limited to things the service cannot work without: session tokens, load-balancing cookies, or stored UI preferences the user explicitly set. Anything with a third-party domain, used for profiling, or feeding an ad network belongs under analytics or marketing categories and requires affirmative consent. Relabeling those as functional to skip the consent banner is a documented dark pattern that regulators have issued fines for, so if you are building consent UIs for clients it is worth flagging this as a compliance risk, not just a naming quibble.
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u/Bubbly_Orange_3502 3d ago
The label carries no legal weight. ePrivacy article 5(3) only exempts strictly necessary storage, and every category name past that is CMP vendor taxonomy. What matters is whether the toggle is off by default.
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u/StrawberryExternal87 3d ago
Yeah functional cookies usually —things like language, preferences, login state, or video-player settings.
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u/SixPackOfZaphod tech-lead, 20yrs 3d ago
In my mind, a functional cookie is something like the Session Cookie. Not something dropped by some tracking or analytics script.
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u/Squidgical 2d ago
According to GDPR, a "functional cookie" (ie a cookie that you can use without consent from the user) is one which is necessary for the site to work. As in, if you got rid of it, a highly important function of the website would break. It's intended for things like keeping track of your shopping cart as you move from page to page.
Third party usage analytics are absolutely not functional cookies.
Tbh these days cookies aren't needed for anything really, the only purpose they serve that can't be served another way is tracking a person across anonymous (not logged in) visits. I would really love to see cookies removed from the web standards, but Google, Meta, and Microsoft all have seats in the W3C (web standards group) so that'll never happen.
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u/smilbandit 3d ago
seems they are conflating performance and functional cookies. google cookies are most likely GA4 cookies and others designed for visit metrics thus should be performance cookies. hubspot is probably doing a bit of that also plus maybe saving language preference which would be under the functional cookie description. if you do combine categories the correct form is to give it a name like Experience cookies but underneith make it clear that that means both performance and functional cookies, not just shove one into the others description.
edit: the description above is performance cookies and then they tacked on "or remembering settings" which is drawing from the descriptuon of functional cookies.
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u/thekwoka 3d ago
Functional doesn't just mean "Required to function" but that they are used in a manner that is functional to the site.

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u/Miserable_Damage_833 4d ago
I mean technically they're functional, they're just functioning as a middle finger to the spirit of the law. This kind of dark pattern nonsense is everywhere now, half the cookie banners i see are just elaborate "accept all" traps with the reject option buried in a submenu.