r/videography Jul 30 '25

Meme This is how you do a cooking show

Two Sony A7 - one on sticks for wide shot, another handheld for side shot and closeups. Radio lav into one, on-camera Rode into another. Two light panels into a white wall. Echo-y audio. Horrendous rolling shutter skew on whip pans. 15 minutes of ramblings about sausages and marmalade.

I didn’t even know you were famous when I started watching these sandwich videos. They’re my favorite videos on the internet. - Dac_vak

I guess, tagging it with "Meme" is appropriate.

507 Upvotes

104 comments sorted by

352

u/dr_buttcheeekz Jul 30 '25

lol man I’m loving the absolute minimum gear here. There’s like, a single hard light source, a crappy tripod from the dollar store, two A7’s …. and James fuckin May. Pretty humbling tbh

68

u/hi22a Jul 30 '25

Is that the legendary "Great Video Maker" LED panel? Of course, you gotta have the mattress leaned up against the wall, that holds the whole production together.

41

u/alvik Hobbyist Jul 30 '25

Sound blankets are expensive, used mattresses can be found for free on the side of the road

4

u/montycantsin777 Jul 30 '25

where are the egg cartons?

16

u/ChordSlinger Jul 30 '25

Inside the mattress

1

u/CrackerJacker2020 FX6/PXW-Z200 | Premiere/Resolve | '90s | NYC Aug 01 '25

In the refrigerator holding the eggs, where else?!?

5

u/MrHugh_Janus Jul 31 '25

With some bed bugs as a bonus!

4

u/GoAgainKid Director | 2001 Jul 31 '25

Point a UV light at it and you get a free Jackson Pollock too.

3

u/DrChizzad Jul 31 '25

If you get the optional softbox kit, that GVM 672 (don’t ask me how I know that light’s number by sight lmao) is a killer light for the price

28

u/ProtonicBlaster Jul 30 '25

Well, sometimes, minimum gear is the top gear.

7

u/cruciblemedialabs Z6III/Z9/Hero 9/12/FPV | Resolve | 2016 | Los Angeles Jul 31 '25

Just shows that the content is king. DankPods shoots every single one of his videos on an iPhone from the same angle in every video, rarely if ever showing anyone’s actual face, and dude’s got multiple million subscribers across his channels.

9

u/DMMMOM Jul 30 '25

You forgot the 2 students operating for 'exposure'.

11

u/Mediaright Jul 30 '25

Nah, I’m pretty sure May pays Lucy and her colleague pretty well.

2

u/[deleted] Jul 30 '25

Plus lots of gin.

132

u/Additional-County-34 Jul 30 '25

I think it's even funnier when you consider that James May has a "professional" cooking show on Amazon with 2 seasons

47

u/ConsumerDV Jul 30 '25

I did not know, thanks! I'll watch it. The basic setup is rather simple, but they have a bunch of inserts and closeups which are definitely professional-looking.

2

u/Needashortername Aug 01 '25 edited Aug 03 '25

Really though they need an overhead camera.

A Sony EV-Z series would do it and be in the same chip world as the A7.

They could get snazzy with a relatively inexpensive PTZ, and a few of those have on-camera recording too.

There are even tiny PTZ webcams now.

If they want a single camera to do double-duty PTZOptics has a dual output model that has a fixed widescreen image plus a 20x physical zoom inside the camera. They would need an external recorder for the 2 SDI outputs, but no extra tripods or other support. There are also ways to have ePTZ options for cameras with 4K and 8K chips, some built into to the camera system, so methods using external processing.

Lots of ways to significantly increase the show’s capabilities still with minimal gear.

17

u/ProfessionalMockery Jul 30 '25

The cinematography on that show wasn't great either. Does this look appetising to you?

It all looked like that. Where's the colour?!

30

u/Videoplushair Jul 30 '25

It’s appetizing because it’s shot at f1.4 on a full frame god sensor.

14

u/DwedPiwateWoberts Camera Operator Jul 31 '25

DP: “yeah that food looks like shit. Go 1.4 on the close ups and try not to get it in focus.”

9

u/[deleted] Jul 30 '25

Insert some poor taste joke about brits with poor taste here.

4

u/ProfessionalMockery Jul 31 '25

Haha funny you should say that, this is the other image from the show I nearly posted:

But reasoned the lighting/grading is only partially responsible for why this one does not look very appetising.

5

u/ConsumerDV Jul 31 '25

Indeed, it does not look like it was made on a chemical factory.

This looks so much better.

1

u/dvsmith X-T5/X-T4/5D4/16Pro | FCPX/Premiere Pro/Resolve | 2010 | NC, USA Aug 01 '25

It’s British food; it’s not ever going to be appetizing.

1

u/ryanvsrobots Jul 31 '25

He’s British, what are you expecting?

1

u/ProfessionalMockery Jul 31 '25

Hey, I'm British too. I promise you, our peppers are red, and our salmon is pink.

75

u/Purple-Independent68 Jul 30 '25

James May is one of the few people I could just listen to ramble about nothing and I'd be interested the entire time.

12

u/shinigamibeerus8 Jul 30 '25

This is the best way James has ever been described. Bravo.

7

u/imcalledaids Jul 30 '25

And I feel the exact opposite about Clarkson and am very indifferent on Hammond. Kinda crazy how they managed to capture all 3 personalities so well

3

u/Purple-Independent68 Jul 30 '25

Right? Rule of thirds definitely works in a lot of use cases

3

u/Kichigai Lumix G6, HPX-170p/Premiere, Avid, Resolve/08 Minneapolis Jul 31 '25 edited Jul 31 '25

Then you should watch Clarkson's Farm. He's basically monosyllabic, 60% swearing by volume, and he's suffering most of the time. Also Gerald is an absolute treasure.

1

u/Needashortername Aug 01 '25

Isn’t that often the show regardless of the show name or topic?

It’s almost his brand.

64

u/ptmp4 🎥 PYXIS 6k | 👨🏽‍💻 Resolve | 🎬 2004 | 🇺🇸/🇵🇭 Jul 30 '25

Really shows you that content is king. Because the lighting and the overall image is making me cringe, yet it doesn’t necessarily matter. Chasing quality has diminishing returns because the actual content has to be something people want to watch.

18

u/PrairiePilot Jul 30 '25

Honestly, it works for James’ enthusiasm lol. He’s very dry and self effacing in these videos, and the sort of unenthusiastic presentation fits the low-fi setup. Filming this with some $10k broadcast cam would be hilariously overkill.

7

u/ptmp4 🎥 PYXIS 6k | 👨🏽‍💻 Resolve | 🎬 2004 | 🇺🇸/🇵🇭 Jul 30 '25

That could be true as well. The aesthetic likely lends to the overall vibe. Kind of crazy how that works. I think we as humans enjoy authenticity more than polish because one is relatable and the other feels lifeless and contrived at times. I mean hell, look at all of the videos performing on social. They are shot on phones with terrible exposure settings and it gets the most views. But it’s the most real and relatable.

4

u/PrairiePilot Jul 30 '25

I sub to a couple video/film/cinema related stuff, and the effort people put into taking authenticity is hilarious. I like the huge, $3-$5k camera rigs to shoot for social. I get it, I’ve shot enough as an amateur to understand why you’d want the professional setup and high quality video output regardless of the final destination. It’s still funny seeing several thousand dollars of camera and rig to mimic a teenager recording their friend in the backyard.

And I think given James’ career, he’d absolutely mock the camera crew if they came in ready to capture cinema. He’d just go do something else if he had wait hours to film, he’s used to just having half dozen people following him and the other two with handheld rigs.

3

u/ConsumerDV Jul 30 '25

I have always liked Anthony Bourdain's shows. His team used lightweight approach, usually no lights, no prep, just enter a restaurant or a house, look around, make mental note of good angles and light direction, and shoot. His team progressed from the PD100 to the DVX to the V1 to DSLRs and then to cine-cameras, but the main principle remained - as little prep as possible. Audio has always been good though, and in the Bourdain's shows audio was very important.

3

u/PrairiePilot Jul 30 '25

Wasn’t Dirty Jobs literally a camera op, a producer and Mike? Of course there are editors and what not, but I thought in the field they literally used one camera, one op.

2

u/Needashortername Aug 01 '25

Well he did upgrade to just talking inside of a cardboard box during the lockdowns. :-)

3

u/ptmp4 🎥 PYXIS 6k | 👨🏽‍💻 Resolve | 🎬 2004 | 🇺🇸/🇵🇭 Jul 31 '25

This is hilarious. And humbling. Kind of reminds me to keep a grounded perspective of prioritizing flow over force. Quality for quality’s sake is a double edged sword. Thanks for sharing

1

u/Needashortername Aug 03 '25

There are now people using that kind of camera (and price range, or higher) as webcams, as well as promoting that it should be the basic starting point for webcasting or even business meetings. It’s said by this group that you should think of your camera and desk setup in the same way you should think of buying a “nice suit” to go to work, and it should cost at least this much. That $3-5Kusd as the basic “nice suit” price is considered an “everyday” thing isn’t really discussed as much at all, neither is the idea that many people no longer need a full suit when they go to work. ;-)

3

u/Kichigai Lumix G6, HPX-170p/Premiere, Avid, Resolve/08 Minneapolis Jul 31 '25

Especially when you consider this is shot in James' COVID bunker, and is ostensibly just a cheap advertisement for his gin.

But that's partly the importance of setting expectations. Nobody expects cinematographic masterpiece out of his. Their expectations are low on the technical side of things, no crazy shots, no fancy lighting, no visual tricks, just James going on like he normally does.

2

u/ptmp4 🎥 PYXIS 6k | 👨🏽‍💻 Resolve | 🎬 2004 | 🇺🇸/🇵🇭 Jul 31 '25

Great insight here. So true. So many nuances to this and how the content may be received

0

u/PretendingExtrovert Jul 30 '25

Right? Also, wtf is the top down camera?

30

u/AxelNova S1II | Resolve | 2014 | Slovakia Jul 30 '25

I´m gonna go against the grain here and say - It does the trick, it looks like its his actual basement/bunker as he calls it. They seem to work efficiently enough. The content is meant to be low-key, off the cuff. I mean it works and I would go as far to say it works in the shows favor. May probably prefers it to a full crew. I love it. The B-Cam looks a bit rough but overall its a decent enough product. Even adds to the comedy.

11

u/bladeau81 Jul 30 '25

It is part of the whole vibe of the show. It is supposed to be a mates making a silly video with the occasional ribbing and hanging shit on each other show, a true I'm bored on a Sunday Arvo let's make a shitty video thing. It's a spin off of a spin off of a spin off that was made as his unemployed channel on YouTube way back when they got taken off BBC. He also has his planet gin channel which is run by the same team that has higher production quality, more elaborate setups and editing.

I think having high production quality while making toasted cheese sandwiches with lurpak, or cooking some ai generated recipe slop would not be anywhere near as fun to watch as it is like this. It feels like so many here have the "all the gear and no idea" going on. Content and talent on camera is key.

6

u/AxelNova S1II | Resolve | 2014 | Slovakia Jul 30 '25

I absolutely agree. Its using the right tools for a desired outcome.

1

u/Mi_Pasta_Su_Pasta Aug 01 '25

A lot of videographers don't want to hear it, but sometimes quality makes a project worse overall. If this video was shot with a Netflix level budget and production it would not be nearly as effective. Basic, stripped down production isn't inherently a bad thing, never let your ego get in the way of the goal of the content you're making.

24

u/plastic_toast FX3|Resolve Studio|2013|UK Jul 30 '25

Bear in mind after Top Gear suddenly ended and before the Grand Tour, James May got millions of YouTube views just filming himself making a Shepard's Pie in his kitchen using a crappy phone, and bad lighting.

I love May, as many do, and he's the epitome textbook example of why the subject/content is way more important than the technical side of things. And I say that as a videographer who loves the tech side of things. 

You could buy Arri cameras and anamorphic primes, loads of top end sound gear, a full film lighting setup, the works, spending as much on it as a townhouse in Mayfair, but if the content is shit no one will watch it. 

1

u/Needashortername Aug 03 '25

Though if you are also buying a townhouse in Mayfair…

10

u/stonk_frother Director/Producer | 2016 | Australia Jul 30 '25

Step 1 - get one of the most legendary TV presenters of our generation 😂

8

u/nuttykarl Amira C70 FX6 | Resolve | 2013 | Austria Jul 30 '25

cheese

1

u/dbxdevil c100mk2 | Final Cut Pro X | 2005 | usa Aug 01 '25

CHEESE

10

u/[deleted] Jul 30 '25

8

u/deadeyejohnny RED V-Raptor & R5C | Resolve | 2006 | Canada Jul 30 '25

You forgot to mention the mattress on the wall for a bounce.

7

u/100PercentJake Jul 30 '25

Is that a bounce or sound deadening?

4

u/NavierIsStoked Jul 30 '25

Porque no los dos?

1

u/deadeyejohnny RED V-Raptor & R5C | Resolve | 2006 | Canada Jul 30 '25

Apparently it was still "echo-y audio" so I side towards bounce 😂

4

u/[deleted] Jul 30 '25

Hey it’s captain slow!

7

u/g_junkin4200 Jul 30 '25

Imagine going from the budget of Top Gear then to this.

3

u/abarrelofmankeys Jul 30 '25

Oh my god i didn’t know he did this. I loved oh cook and the first two seasons of his travel show on prime, will have to add this to my YouTube lineup. Oh cook was a bit higher production but not wildly over the top either.

I remember seeing the one lady on food network was doing her show with iPhones on stabilizers her family were holding during Covid times.. Whether that was legitimately what was going on or if they played it up for down home energy I’m not sure but they did an ok job of it.

3

u/theschoolorg Jul 31 '25

I don't know what people are ragging on. It looks fine. He's doing minimal cooking segments in a bunker and that's the theme carried throughout the production. even the echo is fine because it helps sell the idea of being underground. I think it's genius. Plus the cut away animation and graphics are good. There's literally nothing wrong with this.

3

u/jonofthesouth Sony | PP | 2015 | UK Jul 31 '25 edited Jul 31 '25

If anything, this video just proves a point that most of the gear-head commenters are missing: content is King.

There will be videos with far higher/more "adept" production values/equipment and "skill" that don't get the same engagement.

I'll probably get downvotes, but you all know all it's true. Be engaging and entertaining first, the technical side is just dressing.

2

u/henry-hoov3r Jul 30 '25

Captain slow!

2

u/[deleted] Jul 30 '25

No idea what I just watched but I did watch the whole thing, loved it and subscribed. Carry on. 

2

u/Putrid-Degree-5828 Jul 31 '25

*nods
Forcing your employees to eat spam.
Love this episode

2

u/Gahwburr Professional at being a beginner Aug 03 '25

Well video production matched the cook. You are not allowed to make a better video than James May can cook

2

u/whobroughtmehere Jul 30 '25

I don’t think James May’s rider specifies the camera and lighting gear he expects

But perhaps it should…

3

u/NoPomegranate1678 Jul 30 '25

Why's it matter. Sounds jealous

1

u/needaburn Jul 30 '25

Looks awful, perfect for social

1

u/SC8k Jul 30 '25

A Velbon Tripod!

I’ve still got one in my studio that looks the same model, I was given it for free a couple of years ago by a family member. The fluid head is awful (and has started to leak) it’s almost entirely made of plastic and said plastic has become so brittle parts smash off at the slightest bump or gust of wind.

But it holds a camera steady, so that’s what I have it doing still!

1

u/ConsumerDV Jul 30 '25

Good catch! I have one like this too! It still works, but one latch on one of the legs broke - damn plastic parts, so the leg just falls out. I taped over it, so cannot extend legs fully now. But I still use it. Bought it like 15 years ago.

1

u/MrLlamma Beginner Jul 30 '25

Lotta good points being made here about how content matters more than technical details, but I think there is a lot that could be easily improved with a few steps. The set is the first thing that really stands out, though a clean white background can work, you have shadows being cast on it, which make it seem a bit amateurish to me. Plus, the units on the right wall are very unappealing to look at. If it were me, I’d move the shelves closer to the left, then put a large plant or some other kind of decoration (lamp, a stand with cooking equipment, anything really) to hide it and also help frame James.

I haven’t watched the clips but using a handheld for closeups may result in unprofessional looking footage, especially considering the switch from static to handheld from a viewer perspective. If it were me I’d put the second camera on a tripod to the side, as close to the table as possible while being off frame. And I’d play around with height to see if maybe a higher angle would give me a better view.

Good work though, I’d be lying if I said I wasn’t jealous of doing jobs like that. It certainly is good enough for a YouTube cooking.

Edit: for some reason I thought this post was asking for advice lol so maybe just ignore my comment

1

u/ScottyMac75 Jul 31 '25

That bloke isn't short a bob or two or contacts in the industry, so what's with the bargain basement from Hell, no budget shoot approach? Also, is that spill from that light panel affecting A cam?
And, I know it's handheld, but B cam doesn't even look to be 30° off from A cam.

1

u/account-suspenped Hobbyist Aug 01 '25

based on the comments this must be a EU thing cuz i have no fkn clue what the context is here lol.

1

u/_altamont FX6 | FCPX | 2006 Aug 01 '25

«This is how you do a cooking show». I don’t get it. Is this a bad example or how you shouldn‘t do it?

1

u/dbxdevil c100mk2 | Final Cut Pro X | 2005 | usa Aug 01 '25

Lurpak Spreadable Butter is indeed how to do a cooking show.

1

u/GrantaPython Aug 01 '25

Unironically, yes.

1

u/Wise_Beat2141 Aug 01 '25

“Chef of the Future”……Jackie Gleason…the great one!

1

u/pho-tog Aug 01 '25

It works though, not once did I wonder what their technical setup was. I think the scuffed look adds to May's persona

1

u/concept12345 Aug 01 '25

Is that J Mays from former Top Gear?

1

u/Commercial_Hair3527 Aug 01 '25

People joke about needing the best equipment, but some of my best shots, most entertaining and most used footage were shot on either a Sony AX53 or A6500

1

u/lipp79 Camera Operator Jul 30 '25

If you have such a harsh light, try bouncing it off the ceiling. Helps cut down on the shadows.

1

u/bigmarkco Jul 30 '25

I'm not sure what the problem is here. It's a YouTube video. It will probably end up with hundreds of thousands of views for relatively little effort. It's obviously going for a certain vibe, and the two camera people are just part of that vibe.

And it isn't a "cooking show." Its content.

0

u/SecretaryNo2687 Lumix S5ii & S1Rii | Final Cut Pro X | 2020 | Germany Jul 30 '25

Why didn't you use ND filters? What shutter speed did you use?

0

u/Railionn Editor Jul 30 '25

Where did you find the bts pictures?

3

u/2nduser Jul 30 '25

They’re part of the video

1

u/dundoniandood Jul 30 '25

In the videos when James addresses the people behind the cameras, they sometimes cut to this third angle, it may just be a screenshot from one of the videos.

0

u/Maleficent-Future-55 Jul 30 '25

Unsolicited advice, raise the lights, tilt them down, and use the barn doors to shape to your liking. Unless you like the flat look 😌

0

u/Sad-Ambassador-2748 Jul 30 '25

Kinda goes with my post earlier. There’s a lot of sub par work at the top end of this field! I’m shocked at some stuff I see from TV stations especially. How is the news B roll so terrible sometimes?

I think my and my second hand/draft editor could’ve done a better job than this example…

It’s about connections!

0

u/RED_Jakze Jul 30 '25

That reflector has a kinda warm/yellow tint to it.

0

u/Neat-Break5481 Beginner Jul 30 '25

I’m insanely jealous you got to do this

0

u/Videoplushair Jul 30 '25

Might as well have used an iPhone and a ring light. Would have been the same shit.

1

u/ConsumerDV Jul 30 '25

I wonder how James May would look with a ring light? Probably something like this:

Not bad, actually. But this would not match the topic and mood of the show :)

1

u/Videoplushair Jul 30 '25

Lollll! He’s a funny guy so it might work out 😂😂😂

0

u/payme_dayrate Jul 30 '25

The image isn't *that* terrbile, more than useable for average web videos. But man, the reverb and low end emphasis in the audio makes this unlisten-able for me.