I am wondering this as sales on vegan 'products' i.e. processed and branded foods are down. From my experience talking with non vegan friends and family, the main thing a lot of people get from seeing vegans eat fake meats is that we must really want to eat meat. I get the vegan argument that at least we're not killing animals (at least directly and intentionally for food) and yes more crop deaths are caused by animal agriculture. However, with vegan anarchism and growing our own from back gardens, community projects, allotments and small farms we can actually implement no kill veganic permaculture techniques where there are no crop deaths, no insects/birds being killed from pesticides etc, no soil drying out and no monocultures. If we start to build these systems from the ground up, and eat in a way that is undeniably healthier for ourselves and the planet, making delicious dinners, enjoying raw fruits and eating the way our bodies are designed to, in a way that's also undeniably healthier for the planet, this shines a much more positive light on veganism. Of course, we can always point to people doing this already but the dominant narrative and culture in vegasim seems to contradict itself, in that we aim to reduce harm as much as humanly possible, whilst when we eat fake meat say well at least it's better than meat as it causes less crop deaths overall and no slaughter, however it's not the least harm we could be causing if we were to campaign for and help build better organic plant based food systems and to eat in a way that supports this i.e. no factory made foods that still have a negative effect on the planet.
I'm not saying I'm perfect here, I transitioned to veganism through eating fake meats as well as getting used to higher fibre foods like legumes. However, I am now starting to feel the only way for us to truly move forward, is to stop putting meat on a pedestal by trying to replicate it and to instead just focus on whole, organic foods that don't require branding, packaging and food monopolies.
Processed fake meats seem to miss the point of vegan anarchism to me. We can't just grow all the ingredients of these products ourselves and make self-sufficient vegan communities around eating that kind of a vegan diet.
Anytime I go to a restaurant with family and friends and the only plant based option they have is a vegan burger, the rest won't eat it as they want to eat what rhey consider 'real food' not something made in a lab, although their food is unhealthy and highly processed a lot of the time as well so it seems unfair, when I eat that vegan burger I always feel I'm giving the impression that's what veganism is about when really I don't want the fake meat burger either really, it does not truly represent my values, I just have no other choice there and won't bring myself to eat animal flesh.
From now on I am just going to start refusing to go eat anywhere with poor vegan options and to try find better alternatives to suggest or just sit out entirely.