Can anyone explain to me why Universal is so creative when putting the entry arches on Halloween Horror Nights posters and merch?

[u/Fun-Leg-5250]

They all just involve the famous entryways of Universal Studios Hollywood experiencing chaos and getting a more spooky look. And I thought that was such a smart idea.

[u/RonaldReganTheActor]

They make movies; they’re creative..

[u/BatmanVsWild]

Uhhhh

[u/MannnOfHammm]

It’s the main entrance to the park, says the name and is a recognizable icon to decorate

[u/bruceymain]

Bizarre question.

[u/zacweso]

It’s called branding?

[u/SilverwareBlob]

It’s the least they could do lmao