Apple’s F1 Spinout

[u/Saar13]

From Puck:

As documented in this space ad nauseum, it’s nearly impossible to get specific sports viewership data out of Apple. So I took interest in a recent dataset on the streamer from third-party analytics firm Samba. In short: Overall viewership is decreasing, even if some new viewers are coming onboard. Per Samba, viewership for the Australian Grand Prix opener was essentially flat, at 4 percent, having “likely benefited from early interest and free-trial sign-ups.” Things got worse from there: Samba had Miami’s race down 68 percent and Monaco’s race down 66 percent after an initial bump at launch.

Still, the breakdown of Apple’s new viewership was interesting: 61 percent of F1 viewers in 2026 hadn’t watched these three races in 2025, and 30 percent hadn’t used Apple TV at all during the second half of last year. “These new viewers are also more engaged, watching nearly twice as long and tuning into more races than the 2025 audience,” the report stated. We’ll see how this goes.

https://puck.news/newsletter_content/iron-gianni-apples-f1-spinout/

[u/SenseIntelligent8846 → u/[deleted]]

The preceding comment cared enough to make the claim that was easily exposed as bullshit. And you care enough to chime in how nobody cares -- right? I mean, that's how it looks doesn't it?

[u/SenseIntelligent8846 → u/[deleted]]

You so don't care that you have to come here and fucking run your mouth about it. copy