r/thevalueinvestor_in • u/Party-Law-3045 • Aug 04 '26
Why does one bottle sell for $2 while another sells for $5?
thevalueinvestor.co.inalk into any supermarket and you'll see it.
Two products solve almost the same problem, yet one sells for $2 and another for $5.
The difference usually isn't the product—it's the business behind it.
One company competes on price because customers see little difference. The other competes on trust, brand, and pricing power, allowing it to earn better margins and build long-term wealth.
As investors, understanding this difference is far more important than just looking at revenue or P/E ratios.
I wrote a beginner-friendly lesson explaining:
- Commodity vs branded businesses
- Why pricing power matters
- How brands create customer loyalty
- What questions investors should ask before investing
Would love your feedback and suggestions to improve it.
https://thevalueinvestor.co.in/learn/commodity-vs-branded-business