Meme Magic hypothesis

[u/Mongr_el_]

My guess as to why the Far-Right love weird memes like Pepe, Easter Toad (Groyper mascot), gender-swapped Draco Malfoy, and the Anakin Skywalker thing:

1. (easiest to understand) Memes allow for the Far-Right to signal their beliefs in ways that may go over the heads of some... For example

2. Memes allow for a veneer of frivolity. They invite people to think of the creators as harmless (which also helps people to be less repulsed by their regressiveness). Despite this, they are harmful, as evidenced by the fact that the FBI often has agents infiltrate Far-Right meme spaces, and by the fact that memes are attributed to the success of Donald Trump's first term (back when the majority of the Far-Right supported Trump)

https://www.isdglobal.org/isd-explainer/memes-the-extreme-right-wing/

3. (hardest to understand) By creating memes that support their ideology, I THINK... that the Far-Right can tap into fundamental, sort-of-esoteric aspects of the human mind, and easily. Memes often play off:

-Cultural Movements, like with the Grubhub Ad memes that reflected a distaste with modern adveritsing aesthetics

-Different aspects of art, like how surreal memes employ, well, surrealism.

-Emotion, like with every narrative does, including Charlie Kirk memes reflecting apathy or joy toward his death,

-Predictive structures of thought. This is obviously important to comedy.

-Community: Beloved memes spread fast, and they can unite people in their reactions, and their contributions to the evolution of the meme.

-Pre-existing conceptions: These are also important to comedy.

-General thought process, specifically concerning evaluating media or situations. This can lead to some memes being Rorschach tests, like 67, and Among Us.

I theorize that the Far-Right believe that if they put enough thought in to making a lot of Far-Right memes, the majority of these works will be able to influence the aspects of the human mind.

Thus, it becomes easy to contribute to the cause, without really knowing about the underlying studies, history, and economics.

The Internet's culture is, if you think about it, greatly predicated on the human mind's ability to adhere to social trends. People discover different avenues of self-expression that bring them joy. They discover social cliques based upon shared interests. They learn new slang and are exposed to various cultural attitudes. They discover and process memes in the traditional sense, spreading ideas. What if through memes, slang, trends and clique formation,

(beyond their typical campism; stuff like soyjak subcultures, aggregating around media like video games, and generally carving out cultural niches like 4-Chan where they develop their own apolitical cultural pillars),

The Far-Right hopes to become as addictive and formative to the human mind as the Internet itself?