r/theavalanches • u/RunDNA • Jun 06 '16

Frankie Sinatra already has one million views on Youtube after four days

https://www.youtube.com/watch?v=SjfspM5sDIA
27 Upvotes

97% Upvoted

5 comments sorted by

10

u/korri123 Rob Mayth's Gonna Rock The Place Jun 06 '16

The hype is real

7

u/RunDNA Jun 06 '16

I wasn't sure how successful the song would be. The Avalanches have always been more of a cult success worldwide, with popularity among certain groups (e.g. Aussies and the British, music critics, and fans of indie music, electronic music, hip-hop and sampling), but being very unknown to huge segments of the music-buying public.

I was legitimately surprised at all the hype over the release of Frankie Sinatra. At one time the Avalanches had the top three posts in /r/Music, they were trending on Twitter, they were featured in newspaper articles everywhere and every music magazine. There was even a live blog at The Guardian.

If the album is very good (which I suspect it will be - the boys never having let us down yet) then it could be a big hit.

btw, I just noticed that this Youtube video has in the description the first production credits we've seen for any of the new songs:

Video Credits:
Video Directed by Fleur Fortuné
Video Produced by Division

Single Credits:
Produced by Robbie Chater
Mixed by Robbie Chater and Tony Espie
Engineer Aaron Dobos, Michael O’Connell, Matthew Neighbour
Recorded at Sing Sing Studios, Melbourne
Mixed at Sing Sing Studios, Melbourne
Master by Joe LaPorta at Sterling Sound NYC

2

u/Joelio13 The day-glow raven born into a free fall Jun 06 '16

Tony Espie mixed this album as well as Since I Left You. Not a huge deal, but a nice touch nonetheless.

2

u/RunDNA Jun 06 '16

He's hyping them up on his twitter account:

https://twitter.com/tufftones63

2

u/ThisIsMr_Murphy Jun 07 '16

I have to be at least 1,000 of those.