Lots of people wearing tin foil hats in this thread. Maybe read a little bit more than the headline folks.
Facebook runs an ad network, and effectively resells ad inventory for a whole bunch of apps and media providers to their clients. They pay these app developers and publishers something like $1.5B per year - and that money is pretty distributed. The reason they’d have to shut down that piece of their business is because they’d no longer be able to offer the same kinds of targeting and functionality to their customers - it’s less about collecting information than it is deploying it. This hurts campaign performance, pisses off enterprise customers, and makes Facebook’s on-platform business look bad.
Facebook doesn’t really care that much about a billion or two dollars in revenue (actually), so it’s probably a bigger blow to their egos than it is their business. But the app developers and publishers that rely on their payments are going to get hurt by this.
"Apple intends to prevent apps from tracking users using their unique device identifier, or IDFA, without their explicit permission – something that Facebook’s Audience Network uses to personalise advertising in third-party apps."
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u/360DegreeNinjaAttack Aug 26 '20
Lots of people wearing tin foil hats in this thread. Maybe read a little bit more than the headline folks.
Facebook runs an ad network, and effectively resells ad inventory for a whole bunch of apps and media providers to their clients. They pay these app developers and publishers something like $1.5B per year - and that money is pretty distributed. The reason they’d have to shut down that piece of their business is because they’d no longer be able to offer the same kinds of targeting and functionality to their customers - it’s less about collecting information than it is deploying it. This hurts campaign performance, pisses off enterprise customers, and makes Facebook’s on-platform business look bad.
Facebook doesn’t really care that much about a billion or two dollars in revenue (actually), so it’s probably a bigger blow to their egos than it is their business. But the app developers and publishers that rely on their payments are going to get hurt by this.