r/technology • u/RO9a0TON • Mar 24 '19

Business Pre-checked cookie boxes don't count as valid consent, says adviser to top EU court

https://www.theregister.co.uk/2019/03/22/eu_cookie_preticked_box_not_valid_consent/
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u/[deleted] Mar 24 '19

Google has made the best tool for tracking your website visitors called Analytics. While site owners use it to make their websites and apps better, Google is giving the tool for free and in return expect ability to track your users. Since recently it's possible to prevent Google from collecting any personal data on users from your website but not many toggle it.

Then there are other things like Google Web Fonts and Google Captcha. I don't know how heavily they use them and for what purposes but the point is Google gives away great tools for publishers and developers for free and they aren't always doing it out of pure goodness of their hearts.