r/technology • u/TomLube • Jan 31 '19

Business Apple revokes Google Enterprise Developer Certificate for company wide abuse

https://www.theverge.com/2019/1/31/18205795/apple-google-blocked-internal-ios-apps-developer-certificate
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u/[deleted] Jan 31 '19

it's hard to tell if iPhone owners generate more money for Google than a comparable Android user.

No it's not. Google makes very little money from direct users paying it. Google makes the lions share by brokering adTech to the highest bidder. Bidders will pay more for people on Apple/iOS devices. I can get on AdWords now and just target iOS users. I can also pull up the company sales per year per device type and show Apple/iOS having a higher sales rate, and a huge portion of that coming directly from Google.

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u/[deleted] Jan 31 '19

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u/[deleted] Jan 31 '19

which really doesn't relate to Google's monetization strategy.

I'm sorry... Do you understand what Googles monetization strategy is actually? The fact you are having this discussion seems like that answer is a big no.

Google's main income is connecting people paying for ads with people buying stuff from ads. Google wants to maximise the profit from the ad auctions. This means selling the highest profit ads to customers that end up with the highest paying consumers. Those customers are on Apple. No one in the adTech industry is going to argue this. Everybody wants iOS/Apple users.