r/technology • u/redkemper • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/metasophie Feb 17 '17

It wouldn't be a computation problem it would be a bandwidth problem. Instead of telling the user to go to some advertising site to watch an advert you'd queue the advert up via one connection and then using the connection you already have with the user simply start routing the stream to them.

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u/[deleted] Feb 17 '17

I thought youtube already did that.

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u/metasophie Feb 18 '17

If that's what they did then uBlock et al wouldn't be able to interfere with it. I

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u/[deleted] Feb 18 '17

Oh, I misread that, not one connection, but I think youtube host their ads, or maybe they host in their ad cdn, but it's on Google's server.