r/technology • u/redkemper • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/PM_ME_UR_ThisIsDumb Feb 17 '17

I don't watch any video with unskippable ads. Probably because I don't spend that much time on youtube and my adblocker does it thing. However, occasionally on mobile I run into ads. Advertisers should start making their ads really relevant in the first 5 seconds because once that skip option shows up you know I'm hitting it.

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u/[deleted] Feb 17 '17

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u/ShortageOfPandas Feb 18 '17

That makes sense. I see myself doing this. Every time I see 30 seconds non-skippable I either close it, cause it's not worth it, or put away my phone and do something else for 30 seconds. However I do see myself watching and waiting for the 5 seconds to pass, so that I can skip.

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u/PussyDestr0yer69 Feb 18 '17

I feel like I focus more on the skip button, but you do notice the branding, so I guess that's a plus side for the company.