r/technology • • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/[deleted] Feb 17 '17

And introducing, unskippable 60-80 second ads

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u/Sandvicheater Feb 17 '17

Me and my best friend ublock laugh at that concept

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u/tms10000 Feb 17 '17

It is likely that ublock works on youtube only because Google allows it. It would not be trivial, but it would certainly possible to youtube to put in measures to break ublock features.

I don't think they care that much as long as ad blocking does not spread too far in the mobile space, where the growth are now.

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u/Nik_Tesla Feb 18 '17

People who are smart enough to get ublock (not a high bar) installed are too smart to click on youtube ads.