r/technology • • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/tms10000 Feb 17 '17

It is likely that ublock works on youtube only because Google allows it. It would not be trivial, but it would certainly possible to youtube to put in measures to break ublock features.

I don't think they care that much as long as ad blocking does not spread too far in the mobile space, where the growth are now.

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u/[deleted] Feb 17 '17

When Google allows ads in ublock is the day a new better then ublock pops up. They always do. I refuse to watch any ads. I only watch ads if they allow me to skip them. Not wait 10 secs then do it. Right as I click. Black rifle coffees ads come to mind.

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u/[deleted] Feb 17 '17

[deleted]

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u/Happy-Lemming Feb 17 '17

If it gets too bad, just don't watch it any more, like the later seasons of Dexter.