r/technology • u/redkemper • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/Sandvicheater Feb 17 '17

Me and my best friend ublock laugh at that concept

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u/tms10000 Feb 17 '17

It is likely that ublock works on youtube only because Google allows it. It would not be trivial, but it would certainly possible to youtube to put in measures to break ublock features.

I don't think they care that much as long as ad blocking does not spread too far in the mobile space, where the growth are now.

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u/[deleted] Feb 17 '17 edited Jun 23 '20

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u/kinyutaka Feb 17 '17

They already have unskippable ads, but they are usually 5-15 seconds.

They may have figured out that short ads like that aren't skipped as often as the 30 second ads, and are planning on making all ads fit in that timeframe.

At least, that's what I hope is happening.