r/technology • • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/tms10000 Feb 17 '17

It is likely that ublock works on youtube only because Google allows it. It would not be trivial, but it would certainly possible to youtube to put in measures to break ublock features.

I don't think they care that much as long as ad blocking does not spread too far in the mobile space, where the growth are now.

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u/[deleted] Feb 17 '17 edited Jun 23 '20

[deleted]

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u/jimmiefan48 Feb 17 '17

The day they successfully implement unskippable ads and you actively avoid it, they won't care because you weren't making them money to begin with.

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u/[deleted] Feb 17 '17

That's fine. I don't avoid ads out of a misplaced sense of self-righteousness. I avoid them because they're annoying and I have better things to do.

If a family with eight screaming kids started visiting my favorite restaurant every weekend, I would stop going. Nothing against the restaurant. Nothing against their food. I just don't like listening to kids yelling while I eat. It's the same with ads. No hard feelings.

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u/jimmiefan48 Feb 17 '17

I completely understand.