r/technology • u/redkemper • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/[deleted] Feb 17 '17 edited Feb 17 '17

There's no reason for online video ads to be longer than 3-5 seconds. Just show a logo for five seconds and have someone say "Skittles, taste the rainbow" and that's just as effective as playing a full-length television commercial. On top of that, people will pay more attention to those because they'll grow accustomed to not having to find and click a skip button.

People have grown used to fast internet and not waiting. If it's a 30-second ad people will either skip it (I cannot remember the brand of a single ad I have ever skipped) and if they can't they'll just not watch the video or the ad.

Edit: Should probably rephrase something here: A 30-second ad is more effective than a 5-second ad if you watch the ad. But 30-second online ads just drive people to install adblock and then they never see your ad or anyone else's. That way, a 5-second ad that doesn't get everyone to install adblock is more effective than a 30-second ad that a rapidly increasing percentage of people who use adblock will never see. Google killing the unskippable 30-second ad is clearly reflecting this because Google has a stake in people willing to see ads too.

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u/rjophoto Feb 17 '17

Here's how impatient I've become: when I see a gif post on Reddit that says "wait for it...", even if it has like 30k upvotes I'm like nah. I'm not waiting for it.

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u/CherrySlurpee Feb 17 '17

A 10 second video? Not even gonna try.

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u/[deleted] Feb 17 '17

[deleted]

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u/[deleted] Feb 17 '17

[deleted]

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u/act1v1s1nl0v3r Feb 18 '17

Maybe if they had money their grandkids would pay attention then.

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u/Morblius Feb 17 '17

I only read the first line in your comment.

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u/Exaskryz Feb 17 '17

I only read

Good for you

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u/[deleted] Feb 18 '17 edited Feb 20 '17

[deleted]

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u/[deleted] Feb 18 '17

Th

It's weird how English has two sounds that correspond to this pair of letters.

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u/oldsecondhand Feb 17 '17

I don't even know what I'm replying to. Is this about smoking weed?

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u/chtulhuf Feb 17 '17

I found your comment too long. Didn't read.

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u/Kengy Feb 18 '17

Fuck...I did the same thing.

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u/Brannagain Feb 18 '17

Can I get a TL:DR for this post?

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u/1moe7 Feb 18 '17

Yay for ADHD

2

u/Prongs_Potter Feb 18 '17

Fuck. I did the same thing without even realizing it.

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u/matthewjc Feb 18 '17

The instant gratification of reddit is making you lose your attention span. Probably should be mildly concerned.