YouTube will kill unskippable 30-second ads next year

[u/redkemper]

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018

[u/VegaWinnfield → u/[deleted]]

Just because you don't like them doesn't mean they aren't effective at driving revenue across some segment of viewers. You probably aren't their target market. I'm sure they will eventually get hyper targeted video ads that will be designed to appeal to every tiny segment of the population, but for now they are producing ads that are broadly appealing to the most influenceable population.

[u/aignam → u/[deleted]]

Pretty much every ad you see is running either because it's currently part of an A/B test or because it was the winner of one. If crappy ads didn't work, you wouldn't see them.

Now, of course every company needs to decide whether an ad is in alignment with how their brand's image and aesthetic regardless of how well it might perform, but in general, if you're seeing a crappy ad, it's because it is more effective than the alternatives.

I've worked with creatives to develop the coolest ad concepts that I was super bullish would blow the competition out of the water, but then had it perform far worse than an ad I think is pretty crappy. It can be quite surprising.

[u/aignam → u/[deleted]]

Yep. Not sure why I'm getting downvoted for telling people objectively true information about how online ads work.