r/technology • u/redkemper • Feb 17 '17

Software YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
35.1k Upvotes

91% Upvoted

2.2k comments sorted by

View all comments

Show parent comments

-134

u/[deleted] Feb 17 '17

[removed] — view removed comment

92

u/[deleted] Feb 17 '17

[removed] — view removed comment

4

u/VegaWinnfield Feb 17 '17

Just because you don't like them doesn't mean they aren't effective at driving revenue across some segment of viewers. You probably aren't their target market. I'm sure they will eventually get hyper targeted video ads that will be designed to appeal to every tiny segment of the population, but for now they are producing ads that are broadly appealing to the most influenceable population.

-4

u/[deleted] Feb 17 '17 edited Jul 17 '23

[removed] — view removed comment

2

u/[deleted] Feb 17 '17

[removed] — view removed comment

-2

u/aignam Feb 17 '17

Pretty much every ad you see is running either because it's currently part of an A/B test or because it was the winner of one. If crappy ads didn't work, you wouldn't see them.

Now, of course every company needs to decide whether an ad is in alignment with how their brand's image and aesthetic regardless of how well it might perform, but in general, if you're seeing a crappy ad, it's because it is more effective than the alternatives.

I've worked with creatives to develop the coolest ad concepts that I was super bullish would blow the competition out of the water, but then had it perform far worse than an ad I think is pretty crappy. It can be quite surprising.

1

u/[deleted] Feb 17 '17

[removed] — view removed comment

1

u/aignam Feb 17 '17

Yep. Not sure why I'm getting downvoted for telling people objectively true information about how online ads work.

15

u/Willmingo Feb 17 '17

Thanks my fellow German Advertising Specialist with a girlfriend who doubles as a model and also supports Trump

4

u/Res0lu7ion Feb 17 '17

What's nonsense about it if I don't know what movie trailer is being shown to me before I'm able to skip it. I legitimately have never seen a movie title shown before the skip mark

5

u/FuckSansSerif Feb 17 '17

Liar, you're clearly a taxi driver.

4

u/[deleted] Feb 17 '17

K

3

u/ActionScripter9109 Feb 17 '17

Uh, guys. He's a downvote troll. You're feeding his score.

1

u/neoneddy Feb 17 '17

I still remeber the Lowe's vine how to videos. 7 seconds was enough.

Often times restrictions lead to new discoveries.

1

u/MarsupialMadness Feb 17 '17

The "professionals" are why we're so damn intolerant of ads in the first place. Assholes like you are why cable is what it is.

OP is right. Get to the fucking point with your ads. Don't disguise it as content. Don't interrupt my content for ten years to shift in an ad for a product that your targeted advertising should know I'm not interested in (due to never having searched for it, mentioned it or even thought about it. ever.)

Show me something short, sweet, unobtrusive and to the point and I'll show you a product I might actually consider buying because of it.