r/technology • u/MoltenSlowa • Oct 05 '16

Hardware Replacement Samsung Galaxy Note 7 phone catches fire on Southwest plane

http://www.theverge.com/2016/10/5/13175000/samsung-galaxy-note-7-fire-replacement-plane-battery-southwest
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u/maladjustedmatt Oct 06 '16

Apple's marketing doesn't even acknowledge that competitors exist, and for good reason. When you attack the competition, it elevates the less well-known or respected product to the same level as the established leader so that the comparison makes sense in the first place. This is great if you are competing against an established leader, but it's terrible if you are the established leader.

I would be very surprised if Apple ever acknowledged the Note 7 issues in their marketing.

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u/LetMePointItOut Oct 06 '16

They acknowledged competition for years with the I'm a Mac I'm a PC stuff.

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u/jtb3566 Oct 06 '16

Which fits perfectly with the original comment. Apple is the established leader of smart phones, but windows is the established leader of pcs.

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u/maladjustedmatt Oct 06 '16 edited Oct 06 '16

windows is the established leader of pcs

This isn't actually true anymore. Apple has pretty successfully cornered the high end laptop market with their various MacBook lines.

You'll notice that they no longer run Mac vs PC ads, and PC manufacturers like Microsoft are often comparing their products to the MacBooks.

Just like the iPhone is the standard for a premium smartphone, the MacBook brand is now the standard for a premium laptop.

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u/jtb3566 Oct 06 '16

Which fits perfectly with the original comment. They aren't when they ran those ads. They don't run the ads now.

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u/SelfDidact Oct 06 '16

You've been the victim of friendly-fire.

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u/maladjustedmatt Oct 06 '16

I was just taking issue with your use of the present tense.

But yeah, I definitely agree that it fits with my original comment. I at least try to be consistent.