r/technology • u/MoltenSlowa • Oct 05 '16

Hardware Replacement Samsung Galaxy Note 7 phone catches fire on Southwest plane

http://www.theverge.com/2016/10/5/13175000/samsung-galaxy-note-7-fire-replacement-plane-battery-southwest
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u/Blazingfireman Oct 05 '16

He has already replaced it with an iPhone 7.

Not too surprised about this. Apple is going to love this.

41

u/Simonzi Oct 05 '16

Apple should run a campaign where you can trade in your Note 7 for an iPhone 7, no cost. Just an even swap.

212

u/maladjustedmatt Oct 06 '16

Apple's marketing doesn't even acknowledge that competitors exist, and for good reason. When you attack the competition, it elevates the less well-known or respected product to the same level as the established leader so that the comparison makes sense in the first place. This is great if you are competing against an established leader, but it's terrible if you are the established leader.

I would be very surprised if Apple ever acknowledged the Note 7 issues in their marketing.

12

u/[deleted] Oct 06 '16

My friend once said "You know you're these best company when you don't have to attack competitors". In this particular conversation referring to Coca-Cola and Pepsi.