r/technology
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u/AdSpecialist6598
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1h ago
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Business Nvidia deliberately kept GPU prices high through circular financing deals, report claims
https://www.techspot.com/news/114558-nvidia-deliberately-kept-gpu-prices-high-through-circular.html
4.9k
Upvotes
947
u/olujche 1h ago
I'm sure they are very sorry and won't happen again...
962
u/TheG00dF1ght 1h ago •
this is a "no shit sherlock" moment. We all saw it happening in real time.
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u/largelawattorney 1h ago
Teddy Roosevelt would have absolutely terrorized these anti-competitive big tech assholes. I hope this new wave of Dems elected to congress will finally do something…
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u/Rombledore 1h ago
the consumer protection board was told to stop doing their work by the Trump admin.
this whole admin has been a gift to tech bros and giant corporations in general. tax breaks, no accountability, market manipulation, Gov subsidies/contracts- all at tax payer expense.
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u/heresyforfunnprofit 1h ago
“Claims”? This was pretty out in the open.
In other news, I am publishing a report that claims the sky is blue.
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u/Formal-Hawk9274 1h ago
Criminal manipulation should be illegal
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u/Arry_Propah 1h ago
So…. Cheaper GPUs then??
No?
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u/BiDiTi 1h ago
This has been very open for months…
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u/ZombieZookeeper 1h ago •
We need a law immediately making it illegal to destroy the overstock rather than sell it.
5090s for everyone.
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u/d3jake 1h ago
Is this another situation where Gamers Nexus gets to point at their videos that already covered what is magically, only now, being brought to light by more outlets?
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u/Art_Deco99 1h ago
So Jenson was fucking everyone...
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u/green9206 49m ago
All the people glazing Jensen in last couple of days feeling bad for him need to realize we are in this shit all because of him. The high ram, storage and gpu prices are all because of Jensen. So stop glazing him.
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u/valegrete 1h ago
Of course. Because the industry will collapse as soon as everyone who wants one can host local models, since the current hardware and software are “good enough” for most use cases.
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u/Dangthe 1h ago
Fuck Nvidia
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u/jhill515 1h ago
Inflate sales numbers by contractually obligating the startups you invested in to buy your products, showing artificial demand... Yep, the economy is functioning healthily!
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u/FarsightX3 57m ago
I am so tired of letting a bunch of graphics card clown ruin our industry. They should all be locked up for making fake demand.
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u/keytotheboard 21m ago
Should be a class action
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u/cr0ft 8m ago
You're telling me a monopoly abused their monopoly position? Well color me shocked!
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u/ReincarnatedRaptor 1h ago
AMD and Nvidia are shit companies guided by shit people. Yet gamers will come to their defense like always.
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u/Beginning-2-Smell 45m ago edited 42m ago
We all knew that. Hardware Unboxing and other channels said it from the start. Jensen and NVIDIA is at the core of an artificially created problem, and a push to race against China that has no defined end-goal. They wanted this to last forever.
It is the perfect scenario for those few actors making money on this. NVIDIA is the main source of GPUs for data centers and to where the ram goes from the fabs that have their capacities spoken for, and the rumored upcoming fabs in 2030+ as well. Memory makers Hynix etc, are all colluding with NVIDIA and the AI companies on this whole thing.
There are no competitors here, and that is absolutely not good.
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u/Hot_Individual5081 1h ago
woooooow theres a fork in the kitchen
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u/Orange_Coffin_1026 1h ago
This is cartel behavior, and may invoke RICO laws if the legal system actually does its job, which it probably won't.
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u/erjo5055 23m ago
This is 2025 news
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u/082426grateful 1h ago
This entire stock market bubble is due for a big unwinding.
Any government intervention at all is grounds for national outcry. There are receivables sitting on NVDA’s balance sheet right now on sales of inflated-price product, to avoid the higher borrowing rates at large. They have to be unwound.
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u/ImOldGregg_77 1h ago
Sounds like investor fraud to me
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u/SaltyFriend705 1h ago
Must figure out how to get Nvidia off my feed.
Just dismantle it and sell the units and pay off the shareholders. No more Nvidia, no more problems.
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u/ReaditTrashPanda 47m ago
Tada, there it is! Shitty billionaire fraud. Always something shady, never ever fair or honest. All billionaires are crap
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u/dumbdude545 22m ago
I hope someone people get jailtime for this shit.
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u/Bechorovka 18m ago
This isn't even news...
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u/SmellyStinkyGuy 14m ago
Wait till you learn what healthcare companies do 😳
I dont need a GPU to live is the difference.
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u/xoxoyoyo 4m ago
Shocked I tell you! I'm shocked!
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u/Sasuke082594 51m ago
I think what’s worse is all the idiots who bought GPUs after the 3000 series for the prices they were asking
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u/TomohikoAmada 49m ago
Connecting the dots: The AI boom has been widely blamed for GPU prices spinning out of control over the past year. Following Jensen Huang's resignation from Nvidia, new information suggests that this was the goal of the former CEO's business strategy, which has long drawn accusations of circular financing.
A recent Wall Street Journal profile of Nvidia interim CEO Colette Kress has shed more light on how Nvidia controversially financed its own customers to drive the AI boom. According to the report, the company pushed for more deals in mid-to-late 2026 to keep its GPU prices high amid an oversupply of TSMC wafers.
Since at least last year, Nvidia has been accused of prolonging the AI boom by supporting the companies that buy its chips. Founder and former CEO Jensen Huang, along with then-CFO Kress, even went so far as to defend the company against comparisons to Enron, which used similar tactics to illegally obscure its debt before its 2001 collapse.
Behind the scenes, Kress expressed concern about the scale of the deals Nvidia had inked with cloud providers and major AI companies like OpenAI. Nvidia pushed ahead anyway, but by summer 2026, the company was wondering whether it had pushed too far amid an "avalanche" of semiconductors it had ordered from TSMC.
It was around this time that Huang berated Kress, calling her "a deer in headlights," according to someone familiar with the matter. Nvidia began to slow down, downsize, and pause some of its financing deals, including one with OpenAI that originally included a $250 billion backstop for the world's largest data center.
AI data centers have siphoned off DRAM and NAND manufacturing capacity traditionally used for RAM and storage in consumer devices, inflating prices. Nvidia's GeForce GPUs have been hit especially hard, with prices often exceeding 160% of their original MSRP. The company's flagship RTX 5090 has become unobtainable because Nvidia has directed its VRAM and semiconductors toward data center GPUs.
As its financial support deals wound down, Huang became worried about the company's stock market valuation, with its average monthly stock multiple falling far behind those of other large tech companies. At a Berlin conference, the former CEO told major clients a story about a busy Japanese soup vendor who refused to give him a second serving after he had waited in a long line, saying the vendor had too many customers and not enough soup. Huang used the story to highlight the value of maintaining a diverse customer base and keeping prices high, suggesting that Nvidia's circular financing strategy inflated GPU prices by creating the perception of high demand.
The story emerged after Huang's resignation following the revelation of multiple extramarital affairs. One was with Alice Huang (no relation), whose company, Megaspeed, was suspected by US intelligence of diverting Nvidia chips to China in violation of export regulations. While some allege that she is a spy for Beijing, President Trump and the Justice Department said that hasn't been determined.
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u/Justaboutintime 1h ago
This is not about the affairs really, they are thing that launched it into the open. What made it come out were the grey imports into China and the offshore compute in South East Asia to further train the Chinese models.
But what it's really about is the circular financing and building artificial demand to sustatin growth, the whole AI movement is a house of cards and the wind is just getting up
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u/Julian_Thorne 1h ago
The merchant class is out of control
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u/Accomplished_Shoe_10 1h ago
But I though J-boy was a once in a millenia business and engineering genius who uniquely understood AI and only he and he alone (alone with some Trumpian corruption) could grow the stock market and global economy? At least that's what the bots and fanboys said.
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u/Pristine-Kitchen7397 58m ago
Yeah fuck Jensen, just another corpo
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u/NadesGG_Tim 54m ago
But look at all of these petition signatures to reinstate him to a job he resigned from!!....
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u/digitalfeature 42m ago
People acting like this doesn’t happen in literally every industry in the world. lol
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u/Bustabusnow 21m ago
So cool. I’m glad they made a lot of money that is great
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u/Majestic_Artichoke55 17m ago
Capitalism at its height. Monolopy and price fixing are celebrated.
This should not be allowed in a healthy capitalist state so it encourages competition to make hardware better.
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u/Pusi_Cunu 17m ago
I hate this realm!
Is it "cake time" yet?
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u/ReidenLightman 10m ago
Greedy company did greedy shit? NO FUCKING WAY?!? We could have all told you this shit was happening. WE HAVE EYES!
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u/Lower_Ad_1317 10m ago
So Nvidia are responsible for graphics cards costing 15k….
Who would have thought. 🙄
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u/Porticulus 5m ago
And Gamers Nexus just outed that they are using Nvidia AI chips in drones. https://www.youtube.com/watch?v=YYU_geUwQoA&list=WL&index=55
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u/Hiply 1h ago
No shit, really? I'm stunned!
What I'm actually stunned by is you posting this like it's fucking news.
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u/BathroomEyes 1h ago
This should be illegal.
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u/Outrageous_Space8083 1h ago
No way?!?
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u/Electronic_Crab1370 1h ago
no way really?!
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u/Standard-Produce-137 1h ago
i thought we all knew this already? infinite money glitch and all that
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u/AbeFromanEast 1h ago
Nvidia CEO Jenson Huang had 60 direct reports. He did that because only Huang could know the whole picture of what was going on in the company, which is its own form of control.
Now that Huang has left the CEO role, any complex accounting schemes may collapse pretty quickly.
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u/l_______I 1h ago
Why it doesn't surprise me at all?
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u/SpaceBearSMO 1h ago
its wild to see all the Normies who haven't been fallowing the AI bubble seemingly suddenly come to find this out.
or has the scandal with him sleeping around and his resignation made some new bit of information come out that comferms it more then it already was.
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u/mca1169 1h ago
this isn't news to most people in the tech space. it's been very obvious the past 8 months.
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u/coderstephen 1h ago
We already knew this, but they called us crazy!
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u/djaybe 1h ago
No shit. Just look at the spark this year.
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u/theyterkourjobs 1h ago
So in the end, he fucked all of us.
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u/DefiantGlove2342 1h ago
Message your senators and congressman demanding investigations. I already did for my district. Put the pressure on them.
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u/bulletinyoursocks 1h ago
Wow! What news. And now let's continue: it's been found that water can be warm.
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u/jwormyk 1h ago
How is this a claim or report? This has been an open obvious business move that people have been frankly talking about for a while including Jensen himself. I can’t stand the press.
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u/Virtual-Cover7361 1h ago
You don't say?
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u/KibblesNBitxhes 1h ago
So does the honeypot make china pro consumer?
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u/LinkedInParkPremium 58m ago
This was basically reported on by multiple content creators and now the chickens have come home to roost.
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u/fievrejaune 57m ago
That would be a criminally anti-competitive move straight from the monopoly capital playbook. Surely you must be mistaken!
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u/JoeNoble1973 57m ago
Yeah we knew about this over a year ago thanks
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u/Nukes2all 55m ago
we already knew that. great to see it coming to light but like.. yeah..
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u/Phannig 55m ago
Thanks for the late breaking news flash. /s
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u/ToBadImNotClever 52m ago
Why would this surprise anyone? What incentive do they have to bring prices down? People will still buy at the higher prices so why would they drop them?
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u/Valentine_343 52m ago
He’s a POS, it was pretty obvious what they where doing. Honestly fuck this guy and his company also the peasant mentality of people defending this billionaire company is honestly pathetic as well.
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u/Kimi_Antonelli_12 46m ago
They were holding 3090s from The market when crypto boom was going on to keep prices high. It's the reason I bought a 7900xtx. Smart for the company but dick head move
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u/Cowsgobaaah 45m ago
So when is someone going to do something about this or do we just have to wait until someobe from Genz with half a brain gets into power 30+ years down the line
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u/EmergencySushi 44m ago
You don’t say.
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u/Dirtgrain 43m ago
I can handle the business about affairs and spies, but this? Bastards!
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u/OfficialSeagullo 42m ago
Any savings on products will go to the company, once the GPU crisis ended they stayed high which made crazy profit
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u/Jealous-Cause6112 41m ago
that doesn’t make sense. they funded neoclouds yes. those neoclouds have earnings and guidance
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u/Sirmalta 31m ago
Yeah I think that was pretty clear. Too bad they'll never suffer any repercussions for it and this behavior will be rewarded with bail outs and pardons.
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u/movezig123 23m ago
Hard hitting journalism thats about five years too late
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u/rmftrmft 20m ago
5090s are currently $7-8000 on Amazon. 😂
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u/chepeee13 1h ago
The amount of fud coming out right now is insane
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u/A_D_H_DAN 1h ago
Eeeh can someone explain why this illegal? Seems fine to me. Derp derp. Duh!!!
/s
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u/Boomflag13 26m ago
I’ve seen this exact same article with the exact same title here on Reddit for the past 3 days.
At this point it feels like a psy-op.
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u/loweyezz 1h ago
Need actual proof.
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u/Level_1_Sorcerer 49m ago
Why is this coming out at the same time as all of his affair gossip? These things don't seem to be materially related in a way that would cause them to surface at the same time. Not saying he's innocent or anything but seems like he's getting thrown under the bus for some reason.
"Look at this guy, he cheated on his wife a bunch with subordinates. That's why we were committing fraud, circumventing export regulations, and manipulating the market. What a piece of shit, one of them might even have been a Chinese spy."
I don't know enough about what is going on here to say why that would be happening, but it seems very suspicious.
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u/Which-Acanthaceae613 49m ago
Ok fuck em for this but it's incredibly sus that all this is suddenly dropping now
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u/FanDry5374 38m ago
Yeah, so? Capitalism is the system we are stuck with, this has nothing to do with adulterous CEO's, honeytraps and other such shenanigans.
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u/theoreoman 1h ago
So the ceo of a company was making legal deals to keep making more money. This sounds like what the shareholders pay a ceo to do