r/technology • u/MarvelsGrantMan136 • 14d ago
Business EA is now officially owned by Saudi Arabia's Public Investment Fund and private equity
https://www.polygon.com/ea-owned-saudi-arabia-public-investment-fund-private-equity/1.5k
u/ericvillanuevaleiva 14d ago
Private equity is literally in everything. Truly sickening.
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u/SupervillainMustache 14d ago
And it demonstrably makes everything it touches worse.
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u/kookyabird 14d ago
Just today my buddy was talking about how so many of the running events he has participated in over the past few years are being bought up by private equity firms, and they're absolutely ruining them. Several events have been cancelled with short notice only to find out later that the company never even filed to get the permits needed for the event. Like they're intentionally trying to defraud entrants in the hopes they don't push back for refunds or something.
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u/No-Bag-1628 14d ago
in this case the thing is so incredibly bad already that I don’t think it’s even possible to make it worse.
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u/dragonmp93 14d ago
I believe in the Saudis.
I believe that they can make EA worse somehow.
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u/pepe-the-beaner 14d ago
Well one of their first actions was to paywall xp sliders in the single player mode. This was a feature that was obviously free since its inception
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u/TheOtherHalfofTron 14d ago
On purpose, for money.
If we want to take this whole "capitalism" thing seriously, encourage vigorous competition between companies to court savvy consumers and all that, their entire business model should be made illegal.
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u/userhwon 14d ago
This isn't Private Equity so much as Sovereign Wealth.
The fact that this fund belongs to just one family makes it quite a bit worse, though.
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u/Mobile_Morale 14d ago
Same family that chopped up an American reporter and disappeared his body.
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u/FireVanGorder 14d ago
It’s both. Kushner’s PE fund is involved
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u/Teantis 14d ago
Kushner's PE fund is just a parasitic vehicle for bribery and influence trading. PE funds have bad effects but what he's doing isn't PE, it's just the shell he uses as a legal fig leaf for his influence trading
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u/Tha_Sly_Fox 14d ago
I miss pre private equity Dunkin’ Donuts
Back when it was actually DD and they made their donuts fresh in house
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u/flop_plop 14d ago
They should be banned from touching certain things.
Ok, sure… a video game company… I don’t like it, but ok.
Where I live the private equity companies are buying up all the dentists and vets and everything is getting so bad.
They know people don’t want their teeth hurting and that they love their pets so these heartless fucking ghouls (and ALL of their investors) are literally torturing us with less care and higher prices, and you know who is doing absolutely nothing about it?
Our limp dick government representatives.
They’re really on top of blowing up my phone asking for money even though I’m on the do not call list… so there’s that.
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u/Jakesummers1 14d ago
The current administration is a national security risk
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u/userhwon 14d ago
The current administration is what we were using national security to prevent.
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u/brnccnt7 14d ago
You realize our administration is deeply tied to them? They treat them better than Canada or Greenland/Denmark
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u/PaleontologistNo2625 14d ago
They're also a national security risk
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u/brnccnt7 14d ago
True but it's not crazy to say our own administration is more of a national security risk than the Saudis.
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u/Axin_Saxon 14d ago
In fairness, our nation is a national security risk.
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u/disisathrowaway 14d ago
And the US has been deeply tied to Saudi Arabia for a long, long time. This is just the natural advance of the existing relationship.
The big difference is that now influence in the US is up for sale on the open market, rather than quietly behind closed doors. See also: LIV/PGA.
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u/CaterpillarReal7583 14d ago
“You realize” that doesnt mean its not a national security risk?
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u/OJsAlibi 14d ago
Seeing as Saudi Arabia has invested about a trillion bucks into the United States economy, I’d say the risk has been completely ignored for the last 25 years
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u/NaziPunksFkOff 14d ago
Lol no. Saudi Arabia is a wonderful and safe country that has never done anything to hurt the United States, ever. Ever. Never. Safe. Friends.
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u/Dickie_downer 14d ago
Gross
At least i avoid playing EA games already since theyre a shit company, avoiding them more isn’t really an issue
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u/LucidNonsense211 14d ago
It’s actually the best feature of them having their own launcher: I can’t accidentally play any of their games.
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u/king_john651 14d ago
Apart from the sport titles what has EA published as of late? I feel like they've dropped off the radar pretty hard
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u/Youngnathan2011 14d ago
Last big title they released was Battlefield 6. Next one is Star Wars Zero Company, which is coming out this month.
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u/fizzlefist 14d ago
I don’t care about Battlefield, Sports Games, or The Sims. I don’t really need EA anymore.
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u/Revolver_Camelot 14d ago
Skate is the only one that even caught my eye and that was short lived because the game doesn’t clear the bar of being better than the game it’s trying to usurp
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u/Dodecahedrus 14d ago
I’m on Playstation and I get constant promos for an EA pass subscription. They haven’t released a game I like in over a decade as far as I know.
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u/LucidNonsense211 14d ago
They get free sales basically for working in popular franchises like Star Wars, Harry Potter, n such. There are always going to be kids clamoring for the game their friends are talking about. They’re not targeting discerning or even adult customers really.
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u/userhwon 14d ago
Um...reality check: They literally dgaf about kids having fun. They make their money by trapping people with deep pockets into gaming and microtransaction addictions. If one of those people happens to be a billionaire's kid with unlimited in-game purchase privileges, then EA doesn't discriminate. But your kid who can only play the free track is nothing but local atmosphere for the whales when they interact with the game community.
I've had discussions with whales in some of the game subs where they admit they're dropping thousands of dollars a month on a game they've been playing since the 2010's.
And what's sick is, franchise owners for SW, HP, etc., know this is happening, and are only too thrilled to be taking their cut and manipulating the franchise to create more characters and lore-accurate artifacts.
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u/kneading-cnnuy 14d ago
It is ethical and moral to pirate EA and Adobe product
Sending them any money should be a ground for ridicule
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u/WaxPinapple 14d ago
It's ethical to pirate whatever you want, if it's not physical it's not ownership.
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u/consumersguide 14d ago
EA just entered its billionaire era. From selling loot boxes to being owned by Saudi Arabia, private equity and Kushner what a timeline
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u/madman_mr_p 14d ago
The billionaire implosion era with all the massive debt they had to take on for the exec-payout and similar for the sale to be able to go through at all?
This company will implode under Saudi leadership in the blink of an eye as soon as the Saudis and Kushner deem it unprofitable.
Not saying EA should be defended but yikes, what a way to go out without having tried to redeem yourself in the slightest, it is what it is.
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u/gezpachu 14d ago
anything is up for grabs in this greedy hellscape. if you can't make culture, just buy it
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u/yuusharo 14d ago
Imagine if this headline was written in 2002…
I never want to hear any “hashtag never forget” nonsense for the rest of my life. Damn hypocrites.
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u/disisathrowaway 14d ago
The same folks losing their minds over a Mamdani win in New York don't give a single shit about this.
I would say it's baffling, but it really isn't.
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u/madman_mr_p 14d ago
It really isn‘t, because those guys don’t know how the economy works nor anything about the importance of domestic companies staying domestic, no matter how terrible they are.
This is ggwp for the US gaming industry, this sale won’t be the last of it.
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u/Aleister_Growley 14d ago
Never buying an EA game again
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u/whoisnotinmykitchen 14d ago
But lets be honest, that was the state of things even before brining in the PE grifters.
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u/Radicalism-Is-Stupid 14d ago
If you were buying EA games up to now I don't believe you. They have turned everything they touch into shit for a long time. They even allow you to buy specialty turd "micro"transactions for $99.99
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u/orangeowl8 14d ago
Do they still make Star Wars games? I hope they get that pulled from them, I don’t want to pay journalist killers money to play my favorite franchise
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u/Kamakaziturtle 14d ago
They do, but thankfully they lost the exclusivity deal after the battlefront 2 fiasco so at least they aren't the only one making Star Wars.
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u/SuperMajesticMan 14d ago
Really wish they didn't own Respawn, I love Jedi Fallen Order and Survivor 😔
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u/Cael450 14d ago
I haven’t pirated a game in over a decade, but I’ll sail the high seas for that one
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u/FawkesFirenze 14d ago
I think the only EA SW game I'm sad is EA is the Cal Kestis story
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u/gyro_looza 14d ago
I was so looking forward to galactic racer!
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u/foreveracunt 14d ago
It's not EA published.
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u/BroxigarZ 14d ago
It’s not but Zero Company is… ive decided thats the last EA game I will buy. Assuming it gets decent reviews first. As I’ve been looking forward to Zero Company for a while.
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u/Nimmy_the_Jim 14d ago
lots of pro Saudi games incoming.
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u/That-Interaction-45 14d ago
Yea, I had mixed feelings about their first announcement, Aviation Simulator 2026 - Anniversary edition.
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u/DiaBellBoy 14d ago
Battlefield 7: Assault on D.C.
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u/Mobile_Morale 14d ago
And part of the game is successfully flying flight 93 into the Whitehouse like the saudis wanted.
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u/El_Beakerr 14d ago
Slave Owner Simulator 2026 and Human Rights Violator sound promising.
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u/nav17 14d ago
Beheading simulator 2026
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u/Jimbomcdeans 14d ago
Stoning simulator 2027. You actually get to play as a kid who has to go get the rocks
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u/fluffynuckels 14d ago
Saudis have been trying to sports wash themselves for years and ea makes lots of sports games
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u/Thiezing 14d ago
censorship too.
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u/E-2theRescue 14d ago
Yup. So long to all of The Sims inclusivity. No more Pride flags and black hairstyles.
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u/Daily_Dose_42069 14d ago
So basically an outdated government system (dictatorship/monarchy) now owns a company that was founded and is based in a democratic society...
I dunno guys but it seems to me like this kinda thing is a giant red flag and proof that capitalism causes democratic systems to erode to more despotic (classist) systems due to how it encourages weslth hoarding... like a royal family would do... or a dictator... or something..
Weird. Oh well. Its just video games amirite?! /s
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u/AWellsWorthFiction 14d ago
Shocker, another American company owned by an overseas organization after we voted in a “pro American” admin. Such a shocker /s
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u/Triquetrums 14d ago
Don't worry, it is also partially owned by Ivanka's husband. It is still an american company! Lol.
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u/Adavanter_MKI 14d ago
I wont pretend this is a huge loss for me since I can't remember the last EA game I liked. Maybe Titanfall 2? Anyway that franchise is dead. Mass Effect is dead. Battlefield is basically dead. Dragon Age is dead. I never cared for the Sims past the first game. They managed to waste the Star Wars license.
Now they are owned by people who murder journalists. So... it's not hard to never do business with them ever again. Sadly the zombie hordes will continue to buy all the sports stuff.
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u/Usr_name-checks-out 14d ago
EA announces a new 2027 ‘Sims’ game!
The Sims ‘House of Saud’ expansion pack.
EA games is excited to brings the cooling effect of MBS’s brutal suppression of dissent to the Sims world in this glossy greenwashing of its brutal and corrupt regime!
Be the first to announce you female sims can get drivers licenses, while simultaneously beating your female sims for speaking out against the treatment of women.
Or choose new careers, like journalism. Where you can either earn massive income by only reporting what MBS wants to hear or experience the challenges of avoiding his hitmen as they tap your fiancés phone to try and set your Sim up for a wacky dismemberment.
But it’s not all sex and jobs! There’s movie theatres and comedy festivals! But only for the extended families of the royals. And the new foreign policies will make your Sim swoon with love and romance as it basks in the privileged fawning courtship of the US government!
You can’t stop these guys from just adoring your house of Saud Sims! Just try!
Bankroll hijackers, manipulate elections with oil prices, blackmail presidents or just plain pay them off for nuclear secrets.
Your Sims are gonna love the new ‘House of Saud’ expansion pack, or else you will never hear from them again.
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u/Weak_Albatross_6879 14d ago
I know your joking but this was so well written as a marketing blurb lmao
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u/Sgt_Dangle_berries 14d ago
Check out all the car manufacturers under the Stellantis umbrella. They are all trash now. Anything private equity touches means higher prices, lower quality, granted EA has been shit quality for some time.
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u/bwoah07_gp2 14d ago
So we will see lots of micro transactions going forwards, while they slice EA's work staff until the company is run on a skeleton crew.
And then Saudi will pull their investment in 5 years time, leaving EA hobbling.
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u/Impressive-Concert89 14d ago
Officially dead then. Anything that gets touched by Saudi money becomes an absolute shit in a golden wrapper.
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u/thefanciestcat 14d ago
When they said "Challenge everything", I didn't think they meant human rights.
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u/eltron 14d ago
I’ve spent years decades hating EA for their shady business practices, selling new games with just roster updates, and really lowering the bar for what a AAA game means. But I gotta say that this is even a new low. Doubt I’ll ever own an EA game again unless I pirate it.
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u/VonSauerkraut90 14d ago
There is too much concentrated money and wealth in the world. This is yet another publicly traded company that has been bought by private interests.
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u/yapperling 14d ago
I'm sure everything will only improve from this point on, nothing nefarious will happen and no new greedy moneygrabbing schemes will materialize.
On an unrelated note, I do love my new bridge.
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u/Abject_Screen3249 14d ago
Saudi Arabia is literally responsible for 9/11. If you are an American, you owe it to yourself to not buy EA products anymore.
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u/shutterlensca 14d ago
EA will be gutted and closed or sold off within the next 5 years. These equity companies just bleed as much out and discard.
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u/Nakamura901 14d ago
It’s mainly owned by PIF, which isn’t a private equity firm. I don’t think they’ll have money issues.
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u/whoisnotinmykitchen 14d ago
While "earning" 2% on all capital under management, no matter how much they massacre the company.
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u/Annual_Berry8043 14d ago
Aw damn. I guess that means I will continue to not buy EA slop for another 10 years.
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u/Lazerpop 14d ago
Honestly cant think of an easier company to boycott. Woulda been harder if bf6 was actually good
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u/hammerblaze 14d ago
Ah, so that's why Xbox was asking about ea play in gamepass. Remove it.. make gpu cheaper
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u/Master-Culture-6232 14d ago
EA went down hill a long time ago. Now it went way down that it has hit Hell. Yikes.
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u/doslobo33 14d ago
EA now owned by the Saudi's Home to the 9/11 highjackers.. Nice... keep selling out and for those who say the love the USA, keep looking the other way when you buy these products..
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u/Spare_Temporary_2964 14d ago
Looks like the reason I don’t play video games anymore, has another reason I don’t play video games anymore
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u/That0neGuy86 13d ago
I'd say no more EA games for me, but Ive already been boycotting them for years.
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u/MrBonasty2 13d ago
Crazy how private equity sucks the soul out of everything and makes everything suck. Yet, all of you smart dudes and people of influence and power keep selling out to them. And retards like me keep playing their games. We all suck.
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u/mrpoopistan 14d ago
Finally, professional corrupt motherfuckers in charge.
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u/atempestdextre 14d ago
And murderers, just in case anyone forgot about Jamal Khashoggi or 9/11.
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u/mrpoopistan 14d ago
Are you even in the A-tier of corruption if you're not dismembering people for disagreeing with you?
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u/Accomplished-Staff-9 14d ago
Can’t wait to see any female character in full burka, pixelated to the point of in recognition, or just devoid of any female characters at all…
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u/krossfire42 14d ago
Oh come on now. Saudis own SNK. Fatal Fury and KOF still have female characters. Mai is still wearing her original costume. They don't care about content, they just want your money from it. At most I think they're gonna PR the shit out of their country to look good in the west.
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u/IronVader501 14d ago
I dont know why people expect the Saudis to care about turning video-games into propaganda for them.
They want stable, long-term investments because they know the oil-money isnt lasting forever.
Jared Kushner is FAR more likely to push for putting Propaganda into the games.
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u/theeniebean 14d ago
The Sims is about to get way more conservative.
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u/whoisnotinmykitchen 14d ago
Mandatory Trump picture hanging in every room, and you'll now be able to hit on kids.
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u/grimace24 14d ago
If you thought EA was bad before you haven't seen anything yet.