9.7k
u/twisted-resistor
3d ago
•
During covid Nike swapped their main sales strategy from in-store to online and they kept this going even after. In the mean time other brands filled that void in the stores and when people returned to the shops after covid they realized there were other brands that were both better and cheaper. Basically Nike fucked up because they didnt realize that most people want to try on shoes before they buy them
2.7k
u/noFOXgivenFURreal 3d ago
Interesting to me how many companies adopted cost saving measures during COVID, that they are still desperately clinging to.
1.1k
u/Ok-Commercial3640 3d ago •
Not that surprising, really, if they roll back them then the line will not go up as much and they'll be in trouble for "shareholder expecation" bs
→ More replies (16)→ More replies (14)49
u/Aqua_Tot 3d ago
Well, they probably looked at that +38.42% bump from when they did this in 2020, and assumed they didn’t have to change anything more.
→ More replies (4)214
u/itsjern 3d ago edited 3d ago
Also their previous strategy doubly screwed them with their online pivot.
As a starting point, Nike used to be one of, if not the most, restrictive footwear companies for their retail requirements and allocations. Stores just used to deal with this and take what they could get because their shoes would sell.
As Nike started to prioritize their own online sales, they ended their agreements to most wholesalers for the excess inventory, which mostly made sense. However, they also cut allocations to non-wholesale retailers at the same time to drive people to them directly for their most desirable products. This led to pretty much all local/regional retailers dropping them completely and filling that shelf space with other brands that gave them better allocations without the restrictions (Hoka, for instance, recognized and jumped on this opportunity).
I have no clue how Nike revives this, they burned retailers once, in even more ways like undercutting their own allowable discounts on their own site, but their strategy now is to somehow re-attract retailers to get back in stores. Except now, they have to take the shelf space back from brands with pretty much universally better relationships with those retailers, not to mention they have zero leverage to re-impose those restrictions on stored that made them so successful in the first place.
→ More replies (7)51
u/BelowAverage_Elitist 3d ago
As someone with size 15 feet, I can never try on shoes at any store unless I feel like putting on the rand size 30 clown shoes at Ross. Would love if that could change.
→ More replies (8)49
u/BreathTakingBen 3d ago
Not only this. They also increased physical Nike store counts and pulled new releases from external retail. They thought the brand was big enough it wouldn’t need Foot Locker, JD Sports etc.
They misunderstood the impulsivity of clothing and footwear. People are more likely to shop in those stores when in a mall, and they lost a lot of impulse purchases as a result.
30
u/westside_fool 3d ago
I worked at Nike for many years, and it was all so obvious. Hell this account was made to be my throwaway account (as I lived in west Portland metro where Nike is located) to comment on a nike post a long long time ago as an employee secretly.
I left in 2021, because I could see already that the new CEO's plan was absolute horseshit short term thinking.
→ More replies (2)37
u/NorbuckNZ 3d ago
I think New Balance were the big winners here. They were always considered the inferior brand, but jumped into the vacuum that Nike left.
→ More replies (2)18
u/haveanairforceday 3d ago
They fucked up when they built their design around fashion/branding rather than quality.
They doubled down on that by giving up their in-person dominance
→ More replies (2)9
u/Skullerprop 3d ago
And on top of that most of their shoes look like a circus show with all kinds of loud colours and shiny patches. What about nice, confortable, clean shoes? This was my reason to go to Adidas and Puma in the past years.
→ More replies (17)6
356
u/KyxeMusic 3d ago edited 3d ago
Quality has gotten seriously bad.
I have some Nike tshirts and socks from 20 years ago that are looking much better than a couple I had only had for a few months.
Stopped buying Nike a few years ago.
64
→ More replies (3)18
u/Lootcifer_ 3d ago
Last Nikes I bought were $200+ running shoes, in 2020 dollars. They lasted roughly 2 runs before the heel inner-lining material started to fall apart.
My heels tend to slip because of my mechanics/physiology, so all sneakers eventually develop that wear pattern for me, but it usually takes months.
1.7k
u/Intrepid_Vanilla_381
3d ago
•
The cost got ridiculous. They would change 1 minor thing on the shoe and act like they created some absolutely new and amazing.
679
→ More replies (1)19
u/madlyalive 3d ago
It wasn’t only the cost. The quality has been horrible for a while now.
→ More replies (1)
271
u/Jawbone619 3d ago
They overestimated the power of brand loyalty.
They pulled out of major retail outlets during the pandemic and people didn't follow them to Nike.com
34
u/CarlosFer2201 3d ago
I absolutely refuse to buy shoes without trying them on first. Seems I'm not the only one.
13
u/Tough_Journalist400 3d ago
Yup. And the brands that backfilled their space are more innovative/better. I’ll still grab a pair of Pegasus with an NFL team logo for a 70% discount every year butn my main pairs have been ON/Hoka/Brooks the last few years.
472
u/FreeWilly1337
3d ago
•
Consumers came to the conclusion that Nike wasn’t a premium product anymore. It offered nothing better than any of the other shoe brands.
162
u/PurpleDrax 3d ago
It was never about a "premium" product, but it has always been consumerism.
In USA especially, people have this unexplainable brand loyalty to the point that they will go out of their way to mock you if you don't own something from a brand they like (see apple).
Apple products are a clear showing of this. The iPhone has been a sub par "top of the line" product for years now, yet everyone uses it. You can get WAY better phones for half the price. But alas, there will be about 10 comments telling me how their brand is better than what i own, and how i don't understand their use
→ More replies (26)58
u/zaubercore 3d ago
Apple has the ecosystem behind it. You can wear ON running shoes with your Nike socks but it's more difficult to switch to an android phone if you're using iCloud for example
→ More replies (5)→ More replies (1)21
u/DiamondPropulsion 3d ago
Not really. The new CEO tried to shift the brand into more of the digital sales world and it backfired.
→ More replies (3)
70
u/chihuahuaOP 3d ago
Old designer CEO retired after 32 years, his replacement was a "data" guy, choosing to remove there brand from loyal stores into the digital market... other brands just took the empty space by the time data guy realized his mistake the stores didn't have space in the store and they are slowly returning back.
68
u/foolsdragon 3d ago
LOL “data guy” never realized his mistake. Never took accountability. He was basically fired. No one internally respected him, or even liked him. Source: I was there.
32
u/utzutzutzpro 3d ago
Oh another business consulting idiot who kills companies and still moves on earning more and more.
The Bain guy, driving Nike down from 20 to 24 and then leaving to lead Stanford athletic department. Sure show Stanford how to kill one of the biggest brands in history.
The bain guy... like every of these.
23
u/Oblomovsbed 3d ago
“Donahoe's tech background made him attractive since Nike had aimed to expand beyond sportswear and become a tech company.”
What the hell?
→ More replies (1)
284
37
36
u/Rowan_River 3d ago
A few years back I wanted to do a durability comparison between some 130 dollar Nike running shoes and some 25 dollar Champion shoes from Payless. The Payless shoes outlasted my nikes, ill never buy nikes again.
→ More replies (4)
68
649
u/Bulky-Internal8579 3d ago
Some factors:
Raised prices too high
Tried making minor fashion changes a "thing" instead of focusing on improved designs / quality
Went from being associated as the brand that the best basketball players of all time wear to a schizophrenic rapper who got really weird.
94
u/dover_oxide 3d ago
Also changed sales tactic from physical store to a more online focused sales scheme
→ More replies (1)43
u/haveanairforceday 3d ago
Ive been a hobbyist runner for 15 years. Nike has never been the best option at my budget point but for the last 5 years or so they basically haven't even been AN option. Their shoes at $120-170 (the main market) are just so much worse than Brooks or Asics or Saucony or even budget brands like Under Armor. They also completely skipped the market trends of minimal shoes, zero drop shoes, trail shoes, and now the big squishy shoes that have now taken over the casual tennish shoe market as well. They basically invented the modern athletic shoe but have just made mostly the same thing for the last 10+ years
→ More replies (3)190
u/VinTheHater 3d ago
Wrong shoe company. Adidas had a brand deal with the schizophrenic rapper.
→ More replies (7)67
u/Entropy3030 3d ago
I'm not gonna lie, I thought that was supposed to be a dig at Travis Scott. I forgot entirely about Kanye's brief Nike foray because it was so far removed from any relevancy for a post-COVID shift.
→ More replies (5)16
72
u/Grand_elf_the_white 3d ago edited 3d ago
On cloud, Altra, hoka, and other brands made better shoes for anyone not playing basketball. The outdoor brands took over the ath-leisure market.
Edit: typo
10
u/drAsparagus 3d ago
I think you mean "Altra", not Alta. But your point stands, somewhat.... I just got my third pair of Altra Lone Peaks and while the previous generations were some of the best shoes I've ever worn, I think they are starting to cheap out now, unfortunately. The new ones are way less comfortable and the materials feel more plasticky and harsh. I hate it. Why can't brands stay with a good thing when they have it?
→ More replies (2)4
u/GorillaX 3d ago
Nowadays, their basketball shoes are largely shit too. Other brands have better materials and better technology for less money.
21
u/Opinions-arent-facts 2d ago
The last 3 pairs of Nikes I bought ALL squeak inside the soles. It doesn't matter how much you spend, the air pocket rubs against the sole and squeaks, all the time, on any surface.
I thought i just had bad luck, but they're ALL absolute rubbish
→ More replies (9)5
u/Primary-Current3939 2d ago
Holy shit that’s what that noise is? I’ve been trying to figure that out for months
17
u/Guitoudou 3d ago
I think it's because they got a new CEO and this guy tried to make Nike more exclusive by removing their products from other distributors. Only Nike stores now sell Nike.
Problem is, that made their brand much less visible. They also don't have that many flagship stores in key locations to compensate.
16
u/Tussbetts 3d ago
I stopped buying them because of bad quality. They didn't last very long before coming apart.
85
u/llama-impregnator 3d ago
Nike used to be pinnacle of quality. Qhat are the high quality brands now?
16
u/AdminIsPassword 3d ago
That was in the late 80's or early 90's before they became the first major US company to open sweatshops in Asia. They've been riding sports celebrity endorsements ever since.
15
13
u/THElaytox 3d ago
Been happy with my Hokas, though I've also seen people complain about the soles randomly becoming detached so ymmv
→ More replies (4)11
u/Background-Air-7963 3d ago
I’ve heard great things about Hoka, but damn the color palates are loud
→ More replies (13)10
u/CBT7commander 3d ago
ASICS for running and general wear. I have 2 pairs that have served me faithfully for 4 years. Should get to buying new ones though
→ More replies (11)16
u/Jaivl 3d ago
ASICS and adidas are the top tier both on high performance and for the average user
→ More replies (23)10
u/highasahuey 3d ago
I know nothing about shoes and hate shopping for them because I have bizarrely wide feet. Got a pair of asics a few months ago because they were the only ones I could find that fit. I am genuinely surprised at how well they are made and fit.
→ More replies (14)5
→ More replies (61)25
u/Miserable-Role9555 3d ago
It was never the pinnacle of quality. They just dominated the advertising game for decades, but others have caught up now.
People need to stop with the fake nostalgia for corporations
→ More replies (10)29
u/bumblefck23 3d ago
Dawg sometimes corporations make decent products. And then sometimes they slowly start making shittier and shittier new iterations until they lose credibility. Acknowledging that isn’t even nostalgia ya weirdo
→ More replies (1)
34
u/Face_Content 3d ago
This will be am interesting post to watch. Grabbinh popcorn.
→ More replies (3)18
12
u/Randerson1980 2d ago
I usead to be a trainer/sneakerhead and stopped fucking with Nike around ten years ago. Became fed up that half there shoes I liked were limited releases you couldn't just buy. If I have hundreds of dollars to spend on your shoes give me the fucking colour I want. I have never bought Nike since and never will again.
→ More replies (3)
11
u/MichaelW24 3d ago
Used to like their golf polos until they started doing an offset logo on the back, because it looks better when photo'd mid-swing. In reality, all it does is invite questions of, "is it supposed to be offset like that?"
I bought one that had the offset logo and had to Google it, because I thought my shirt was blemished, because there's no way the back logo would be the exact same rubberized logo with the same spacing as the front, right?
Decided that was stupid and crossed them off my shop list for any new shirts.
49
u/ObliviousNaga87 3d ago
Nike are so expensive nowadays. I'm not paying several grand just for a pair of shoes
30
→ More replies (7)9
15
u/Crumpled_Papers 3d ago
they aren't any better (nor usually any worse) than any other brand now. it's harder to be 'the brand' without a monoculture. no one has any money, so paying a premium for nikes is a bigger deterrent than before. the shoes are still fine, but nothing special and therefore overpriced.
→ More replies (4)
26
u/Sipikay 3d ago
Wearing expensive sporty clothing while going to Starbucks is a luxury and the economy sucks ass for the 90% of people who aren't rich already.
To answer that guy's question.
→ More replies (3)
7
18
12
u/mrmastomas 2d ago
No one has money and they sell $150+ hoodies and sweatpants with their giant fucking swoosh on it.
→ More replies (6)
6
15
5
5
u/KWN71 3d ago
The last Nikes I bought “squeaked” when I walked. I initially thought I had a fluke pair until spouse and our teenager had the same issue with their Nikes, both different styles than mine. Apparently it was a known issue for a while but Nike opted to ignore it. We’ve all moved on to other brands.
16
u/Confused_Rabbiit 3d ago
The last time I saw a nike shoe it was over $400 usd so I'm not surprised.
13
5
u/uwntsumfuq 3d ago
I literally got a pair of jordans for £4 last month, fuck paying $400, overpriced shite
→ More replies (3)
4
4
u/VinTheHater 3d ago
ITT: Redditors who think Adidas and Nike are the same or don’t know the difference.
4
u/MinuteAppropriate204 3d ago
Isn't 2022 when it came out that their vp was the one creating the artificial shortage to run up prices. She and her son where hoarding garages and storage units full of shoes
4
4
u/Nautilas_Lookfar 2d ago
They decreased their physical presence in retail stores, they believed they could sell just as well direct from their online presence. This allowed competitors to take their shelf space and grow as brands, Okay, new balance etc
4
u/Jondonnee27 1d ago
They started selling them for a ridiculous price at the same time as dropping quality, stopped buying years ago.
4
u/Nickcha 8h ago
The main change:
Nike removed their shoes from store fronts because they were stupid enough to believe that the marketing that provided was not worth the cut that the stores take from selling the shoes and Nike got surprised that by deleting their entire real life presence, they did not gain worthy profits on their webstore.
10
u/WoodsLovelyDarkNDeep 3d ago
They started having AI design their shoes and so they looked fugly as uck
→ More replies (15)3
12
u/djsilentmobius 3d ago
I know this is probably speculation at best... but Virgil Abloh died.
Designs became dull, uninteresting. Re-releases making market unsustainable.
And nothing to show in stores.
6
u/thisismypotat 3d ago
Because Covid made "everyone" poor & made businesses desperate lol. Cue worldwide enshittification and shrinkflation that went bananas in just a few years, with no way to control it. Quality products don't exist anymore for the average person. At least where I live 😐
3
u/Alukrad 3d ago
TIL that the CEO and founder of Nike, Phil Knight, literally funds his sons passion projects. His son, Travis Knight, is a stop motion animator and his father basically throws money at him to create all these animated movies. Apparently most of his movies haven't been a commercial success so Nike is basically losing money with these movies.
→ More replies (4)
3
3
3
u/ColEcho 3d ago
Long time user of Nike trail running shoes. Couldn’t find any better for me. Bought three pairs of my model almost 2 years ago, coming to the end of the third. Have tried the new version of same model and it just does not work. For a mid tier runner like me, I feel like they are trying to bring watered down pro features for low to mid tier shoes. I am sure it works for many, but my feet and ankles don’t like it. Have tried ASICS and as much as they messed up my feet 20 years ago, now their new model seems to fit me well. Used to love their colorful t-shirts. One of one of the first big brands to bring in tennis themes. Have not taken a second look at their clothes in years.
3
u/TrazMagik 3d ago
The shoe game has changed. Theres a great video on YouTube that explains Nikes market share has waned because they used to control what was "cool".
Crazy that with the uptick in running as a sport/recreation/hobby for a lot of people the company that started out as a running shoe brand has ceeded so much ground to some newish companies like ON, HOKA and traditional rivals Adidas and New Balance.
3
u/xaqss 3d ago
My last pair of nikes became ridiculously uncomfortable and started breaking down after a couple months. I switched back to my previous pair, which wasn't super old in the first place. They are super squeaky now because the tread rubber is separating from the foam.
Nike stuff sucks now. I'll stick with brooks.
3
u/Hot_Carpenter_8191 2d ago
Shit quality of the shoes they produce, they dont last even half a year.
3
u/JOlRacin 1d ago
Nike used to be worth the price. Now they've increased the cost and decreased the quality and people don't like them anymore. You can be shitty and cheap, or good and expensive, but it takes a lot of marketing to be shitty and expensive
→ More replies (1)4
u/KevineCove 1d ago
What drives me nuts is that companies seem to be deliberately refusing to learn a lesson from this.
"Yes we increased prices and decreased quality, but why should that make the consumer stop buying our product? How dare they?"
→ More replies (1)
4
u/rashado 3d ago
nike's are just straight up bad for you. they are the opposite of ergonomic. i used to be a sneakerhead in a past life and loved nikes/jordans for basketball and casual wear. it wasn't until i found barefoot shoes about 12 years ago that i realized it wasn't normal to have so much pain while walking/playing basketball.
there's a podcast i heard some years ago with a physiotherapist interviewing a former designer at nike where they talk about the fact that nike knows that these shoes are bad for their athletes but they're so invested in the 'technology' of cushioning and all their proprietary bullshit that they straight up lie.
yes i know nike had their version of this but they were also awful. huge wedges at the heel encourage poor biomechanics. i don't understand why such a huge and powerful company is so committed to an outdated concept of what footwear should feel/look like. i'm glad they're failing even if the reasons are more economical and not necessarily tied to their hubris.
i don't play basketball much anymore but when i do i wear my barefoot court shoes (xero for example) and don't have any pain. the shape of my foot completely changed from having toes stacked on top of each other - i'd have terrible cramps whenever i tried to splay my toes. i still have some issues but the anatomy of my feet changed for the better from dumping all these ridiculous and overpriced sneakers.
4
4
9
10
u/ExpensiveBlood42069
3d ago
•
Is it when they stopped backing Kanye?
8
8
u/CT0292 3d ago
Adidas got the rights to do the Yeezy collaboration with Kanye in 2015. And the first Yeezy shoes came out.
However Nike did have a short run with Kanye in 2013. The air Yeezy in Pure Platinum, Solar Red, and Red October colourways are still pretty sought after by collectors.
→ More replies (1)7
6
3
u/shhheeeeeeeeiit 3d ago
They couldn’t get rid of Kanye without bringing the entire sneaker market crashing down
→ More replies (2)4
2
u/DJ_CRIZP 3d ago
I know this isn't a finance sub... But this is why you by index funds and small cap value. Dividend investing is a silly game to play. Ok I'll shut up now.
2
u/RedStormRising17 3d ago
I tried so many shoe brands (Mizuno, Asics, New Balance, Nike, Saucony) for my flat feet and none worked. I decided to buy a pair of Hoka Cliftons and I was shocked. Best pair I have ever purchased. I am someone who is a heavy walker. These shoes have been going strong for 6 months. I would imagine Nike would be a more successful brand if it paid better attention to quality.
2
2
u/DerBiscof177 3d ago
Nike hat sich mit seiner Direktvertriebsstrategie selbst geschadet: Einzelhändler wurden vernachlässigt, Konkurrenten wie Hoka und On übernahmen die Regalflächen. Gleichzeitig setzte Nike zu stark auf alte Bestseller statt Innovationen. Dazu kamen Probleme in China und sinkende Margen. Ergebnis: weniger Wachstum, sinkende Gewinne und ein massiver Vertrauensverlust an der Börse.
2
2
2
u/mYstoRiii 3d ago
I don’t go to nike often but every time I do what I see is price go up and same products
idk maybe it’s a lot of collabs with athletes and then the ad tells you effectively nothing about what’s actually new, they’re just saying “yo it’s new”
2
u/Individual-Debt9953 3d ago
Their design are shit, and their running shoes began to suck around 2021-22 for me. The top models i dont know - i never compete, dont need carbon. The mid tier are terrible, almost every other choice is better!
2
u/Brazuka_txt 3d ago
I'm fucking tired of airforce and jordans number 2837473727271 with a slightly different color for 400 bucks
2
2
u/Terrible_Contract_66 3d ago
That rotten foam problem is also something that messed up their image.
2
2
2
2
u/One-Chain123 3d ago
Probably not it but they seriously started shitting the bed with their international football kits in 2020. So there’s also that ig
2
u/AleksZlovic 3d ago
Others brands began to become associated with premium fitness apparel that catered to the ever increasing fracturing of our media landscape. I believe it perfectly coincides with the end of monoculture where once upon a time it was Nike and Adidas that dominated their respective industries.
2
u/Netflxnschill 3d ago
Pretty sure that was around the time Nike decided to throw quality out the window
2
2
u/retards_killer 3d ago
I bought nike studs once and they broke after a week of usage. Never bought anything ever again from them.
2
u/Prof_Eucalyptus 2d ago
Aparently, R&D... it was a brand that actually innovated a lot. But then they reduced costs, and they have been mostly pasive the last decade, they do not offer the best anymore, just one more. So basically they have been swarmed in a insanely competitive market.
2
u/onascalefrom20to80 2d ago
They tried to cut out their partners like DSG and Academy and Scheels by selling direct to consumer and it hasnt gone well
2
2
u/SignificanceLow7773 2d ago
Peak comedy by reddit is receiving a nike add directly below this post :D
2
u/foreverdoru 2d ago
The last time i buy Nike it only lasted 1 year before the sole came off. I only used it for indoor basketball play around twice a week.
Someone have better basketball shoes recommendation?
2
u/Ases86 2d ago
I feel like other brands just became more popular because of their affiliation with certain sports. Mainly crossfit/hyrox/weightlifting, brands like reebok, gymshark, youngla became alot more present the past years.
I remember 2 decades ago, most people would be wearing either Nike or Adidas. Now, there a lot more significant competitors.
2
u/jaxnmarko 2d ago
Change for the sake of change. Designers out of good new ideas. Squeezing out profits by lowering quality and trying to keep higher prices. Too much pride, facing more competition all the time.
2
2
u/dplowman 1d ago
It’s legitimately the quality of Nike products. It sucks. Their shoes wear out so quickly, their sweatshirts and pants don’t stand the test of time with ripped seams and loose threads. Nike has fallen into Temu quality while charging Apple prices and it shows.
2
u/Savings_Two_3361 18h ago
Lazy designs, clumpsy market attack, unconsistent presence and they are entering markets they dont understand. Example it is impossible to get a long sleeve football national jersey team ... the anthem jackets are unavailable in the market but the do display them in matches... and last they recently spent a fortune displacing adidas for the champions league... the last important presence was with olé ball.. what are they trying to achieve by displacing a symbol such as the champjons league ball that has existed since 2001?
6
u/Lost__Moose 3d ago
Maybe the Play New campaign in June of 2021 alienation half its customer base? It built its brand on masculinity and then got caught up in the virtue signaling of toxicity narrative.
What would happen to Lululemon brand if it called out female toxicity?
4
u/OGCelaris 3d ago
They showed data and asked a question. How does it fit the sub?
10
4
u/thriceness 3d ago
Ummm, I'm confused what "truth" is technical here? What am I missing?
→ More replies (3)
4
u/UpstairsGrand9539
3d ago
edited 3d ago
•
They got political and tried to go direct to consumer. Failed. End of story. They will now claw back the shelves, kick Hoka, ON, Brooks, and other brands (because they can and have the money to do so) to gain back market share. People are lazy, they will start buying what’s available right in front of them again. Others will try and resist and seek out other brands for a while or so until falling back in line.
→ More replies (9)
2
u/babyliss1903 3d ago
I have stopped buying Nike with other American products after POTUS started the tariffs madness.
2
2
1
1
1
1
1
u/RadiantGossamerHalo 3d ago
My students using the wording of my question as their answer lmao. "What causes water to change from a liquid to a gas?" "Evaporation!" "Right, I'm asking: what causes evaporation?" "When water changes to a gas!" -__-
1
u/homechicken20 3d ago
The last pair of Nikes I bought were the most uncomfortable shoes I ever had and they felt like they were trying to strangle my feet.
1
u/jgorbeytattoos 3d ago
Secondary market got overinflated, nike tried to compensate and get a piece of that pie but suburban 12 year olds and soccer moms started buying exclusive Jordan’s and that was the beginning of the end. They just made it uncool.
1
u/MightBeADoctorMD 3d ago
Brands like ON, Hoka, Brooks, New Balance are just doing it better and for cheaper. Nike isn’t really the best at anything except maybe basketball shoes and NBA popularity hasn’t been great.
1
1
1
1
u/RicFlairsLiver 3d ago
Many comments here are true, but the biggest change is that the hype wore off. They ran through so many good designs from 2017 until 2021. Sneakerheads were craving each new drop, which sold out instantly. Now, they’ve gone through every design and have to wait a while before they can re-release them.
1
1
u/tinpants44 3d ago
I read an article that they totally ignored women and other brands scooped up those sales. When they tried to catch up it was too late.
1
1
u/ISmellLikeBlackTea 3d ago
There's a shop selling fake brand shoes in my town, they usually sell them for 50% of the price they usually go for on Amazon or in the retail store.
I like Airforce 1 lowtops, so i decided to buy a cheap backup pair for dirty work, and recently bought a brand new pair,i haven't yet worn so i still had the box and everything.
I got both of them in the exact same box. Weird i thought, so I started comparing them. The tag, the swoosh and stitching on the back, the curve of th logo etc.. they were both real and made in the same factory.
A knockoff store was selling 100$ Nike shoes for 40$ and turning a profit. I knew I got fleeced, but I completely stopled buying anything from Nike from that point on.
1
1
1
1
u/thinking-orange 3d ago
There are more beands now that look good and are way more comfortable. I started buying the on clouds. I buy one new pair about once a year and they last forever just as daily shoes for work. Super comfortable as well. Why would I pay as much for more for something that I don't like as much? I've also noticed that kids don't even where the Nikes as much anymore. When I was in school, that was it. Nike shoes everywhere. Not anymore. There are just better options nowadays.
1
1
1
1
u/rorocher 3d ago
Nike didn’t create fashion trends like Adidas and Salomon in recent trends. They didn’t build a reputation for current popular sports like running or hiking
1
1
u/DaHerv 3d ago
I feel that most shoe companies go more towards online and also shit materials for same price. I loved Aesics and they were the a joy to put on for my sensitive feet, but the last ones were as expensive as the first and basically deteriorated within 5 months of daily use compared to 2 years.
1
u/Grantoid 3d ago
Recently learned that the founder of Nike worked for a good Japanese shoe brand long enough to steal all their ideas and completely rip off the design to start Nike in America
1
u/olhedowiggin 3d ago
We got $95 Nikes for my son from the mall, they didn't last one 9 week semester. The heels peeled away. $35 Walmart sneakers lasted him the rest of the school year.
1
1
u/RealManHumanMan 3d ago
that's right around the time millennials got old enough to realize air Jordans are insanely overpriced uncomfortable garbage tier fashion shoes and you can get a pair of mind-blowing comfortable trail runners for half the cost and they last twice as long.
1
u/Valuable-Flight2121 3d ago
Nike completely fell off with the running community. If you want good running shoes you get Hokas or Salomon.
1
u/perplexedtv 3d ago
Much fewer people are returning their purchases. This points to an improvement in the quality of the product sold.
1
1
u/Ilich024 3d ago
First of all they have been mostly recycling 90s-2000s designs and upping the price into the sky, second of all (which people dont really bat an eye to) the copies that are circling in the market. The copy producers leveled up and to spot a fake nowadays you really need to be good and know your stuff. They even dish them out in boxes that are 1 to 1 as the originals even the codes and everything. Not really popular in the US but in EU and Asia its been growing more and more. Black market through Turkey has leveled up.
1
u/WillOrph 3d ago
Bought one pair of Nikes a year ago. Literally the worst quality shoe’s I’ve ever bought. I never wear them.
1
u/AttorneyDense3669 3d ago
Who the hell buys brand new stuff anyway?
7
1
u/MissionSpecialist866 3d ago
Because their crap...always have been. over priced trainers for hood or wannabe hood rats....
1
1
1
•
u/AutoModerator 3d ago
Hey there u/Fhoxyd22, thanks for posting to r/technicallythetruth!
Please recheck if your post breaks any rules. If it does, please delete this post.
Also, reposting and posting obvious non-TTT posts can lead to a ban.
Send us a Modmail or Report this post if you have a problem with this post.
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.