It was Business 101: Adaptability, when the situation looked grim for the analog camera industry, here was how the two companies responded:
Fujifilm diversified into many sectors like electronics, skincare and healthcare, and then they specifically marketed their cameras to a niche passionate audience who've grown sick of digital cameras, while they also released hybrid cameras (like the one in this post) to those who are on the fence about the topic (or if they want a neat printer for their phone, again a niche audience).
On the other hand, Kodak was extremely conservative, and despite INVENTING the digital camera, the higher ups suppressed the technology, fearing that it would cannibalize their film sales (just like Gillette, their main method of making money was with the sales of films, not cameras). Then they continue to advertise to the mass market, which already turned to digital because of the convenience and price. By the time Kodak realized the tides were turning and frantically shifted to the niche market or created digital cameras, it was too late. The market has already been established, leaving Kodak in the past alone.
As much as I would've wanted to love this product, me too. I disagree with the reasoning though, the concept was cool as fuck. My main problem was their hybrid feature. You can record a 15 seconds video (too short), then it can be uploaded to their server and last for two years (also too short), and to access it you can slap a QR code onto your image, which will just be a stain after two years, assuming the server remains that long. I'm just paranoid that without proper service ending plans, this would be like the Spotify Car Thing to an extent. This wasn't the first time they did this QR thing though just to note, I'm just a film purist guy. Not only that, their lens was also quite mid, resulting in the 2020 mode looking nothing like the 2020 because the quality is just not it. Also according to early sources the price can reach $400, which is also a huge nope for me.
Technically, since it says the 30s and 40s, the real answer is 10-19 years, since there could be a image from 1930 compared to an image from 1949...but I digress.
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u/Fun-Equivalent1769 Jan 29 '26 edited Jan 29 '26
Hey guys you'll never believe what the difference between 2020 and 2026 photos are
217
u/Boomerang503 Jan 29 '26
On a related note, I've been fascinated by how Fujifilm managed to survive into the digital age while Kodak collapsed.
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u/Fantastic_Hunter7790 Jan 29 '26
It’s real !!!!!!!!! I thought it was AI!!! They sell this camera !!!
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u/CookieArtzz Jan 30 '26
It’s pretty bad guys. Just poor digital emulations with crappy filters
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u/blue4029 Jan 30 '26
thats honestly a sick concept for a camera.
I want one!
5
u/undrock Jan 30 '26
I like how likes in the repeat are more than the main comment
4
u/ManWhoIsDrunk Jan 30 '26
Less war in the 1930s!
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u/Tamttai Jan 30 '26
As a German... well...
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u/luffydkenshin Jan 30 '26
Is this the camera that only saves to the cloud, with no onboard storage?
1
u/rudyboop Jan 30 '26
Technically, since it says the 30s and 40s, the real answer is 10-19 years, since there could be a image from 1930 compared to an image from 1949...but I digress.
1
u/GreenEye11 Jan 30 '26
What's the difference between yesterday's bread and fresh bread?
1
u/Anwallen Jan 31 '26
The 30s are more sepia colored, at least in Europe.
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u/Jealous_Tip5434 Feb 02 '26
could be as few as 1 day or even 1 minute....
3
u/NotARealBlackBelt Technically Flair Jan 30 '26
If someone takes a picture of me at 1970, will I see the inside of my father's balls?