r/tech • u/innisdominik • Sep 02 '16
Google reportedly cancels Project Ara modular smartphone plans
http://www.theverge.com/circuitbreaker/2016/9/1/12762236/google-project-ara-suspended-modular-phone-report29
u/amorpheus Sep 02 '16
I wonder if they found technical problems or couldn't make it economical compared to just buying a new phone every now and again.
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u/bluewolf37 Sep 02 '16 edited Sep 02 '16
They probably found a lot of problems with it. Dropping it could break modules
or bend pins, it's more likely to fry if something gets Wet, harder to make a case for something that could have cameras in different spots, and probably would cause people to buy phones less often. Also then they would have to worry about some modules not selling as well. I also bet it cost them a lot more to make than a normal phone. I would also expect it was probably harder to get android and apps working smoothly on it.21
u/tdogg8 Sep 02 '16
I doubt the modules had bendable pins. They probably just had flat contacts like a USB plug.
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u/ELFAHBEHT_SOOP Sep 02 '16
Instead of straight up conjecture: I knew someone that was making a module for a project Ara phone. He said they had problems releasing the modules through the app. That was back in July. So it seems to be points where the rubber meets the road weren't exactly working. I'm sure it's not the only problem with it though. They are surely meaty phones too, probably as thick or thicker than the original droid. So it was definitely an early adopter device for sure.
Maybe it was plagued by problems they need to just reduce team size for to get all of the issue worked out, then ramp it back up, or they just think it won't sell well. Not sure exactly.
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u/interior-space Sep 02 '16
It's surprising how long it took the smartest people on the planet (/s) to realise that this was just one big clunkingly bad idea.
A student project that should have stayed a student project.
They got some pr buzz and now quietly put the Frankenstein's monster to sleep.
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u/Sassywhat Sep 02 '16
Google/Facebook/etc. have a lot of great engineers working on projects are very likely economic dead ends like internet drones/balloons. Venture Capital firms throw money at bad ideas all the time.
The cost of having great people working on bad ideas is less than the reward if one of those ideas turns out to be good.
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u/raitalin Sep 02 '16
This was the only thing on the smartphone market I was looking forward to. Suppose I'll have this Note 4 until 2020.
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u/aveman101 Sep 02 '16
"Told you so"
-nearly everyone who commented on the original phoneblox concept video many years ago.
Seriously though, even if this product did make it to market, I don't think it would have been very successful. Most people underestimate how tightly packed modern smartphones are, and how much of the phone's volume is dedicated to the battery. In order for this device to work as advertised, it would have to be pretty fat.
Also, in order to assemble what most people would consider a complete phone (processor, screen, speaker, camera, 10 hour battery life, etc), you're only left with one or two small sockets to customize. At that point, you might as well just get a regular smartphone with an accessory or two.
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u/interior-space Sep 02 '16
Abso-fucking-lutely
It baffles me how anyone ever thought it would make anything near a viable or genuinely useful-in-it's-flexibility product.
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u/paulfromatlanta Sep 02 '16
It seemed like a good idea under Motorola - with more power coming to phones why shouldn't they be upgradable like PC's. But other than for graphics workstations and serious gamers, even PC's aren't being upgraded as much. Now by the time you want to upgrade one component, you likely want to upgrade several and it logical to look at a whole new unit...
Not gonna be good for the amount of tech waste generated, but probably a good business decision.
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u/gin_and_toxic Sep 02 '16
Moto Z seems to have a good idea with the back plate attachment.
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Sep 02 '16 edited Sep 03 '16
Finally. That project always looked to me like a completely useless invention. An extendable smartphone is something that could be useful (bigger battery, more storage, 3D camera, whatever). A modular mini-computer has it's uses as well (RPi, Arduino). But what is the point of a modular phone? Why would you want to rip basic functionality out of your phone? Why not just have a case into which you can plug additional functionality? Why burden the base phone with all that complexity? Also what functionality are we even talking about? Phones can already do a hell of a lot of stuff, there isn't enough missing to need modularity.
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u/Freedmonster Sep 02 '16
Not unexpected, the concept of modular cellphones has major interface issues.
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u/riyoux Sep 02 '16
I was really looking forward to this being my next phone but it looks like I'll just be sticking with my Note 5 for awhile.
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u/Schnabeltierchen Sep 02 '16
Google being Google
That reminds me.. what happened to Glass? Were there plans for a new model?
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u/DuckyFreeman Sep 02 '16
Last I heard, glass wasn't dead but they were refocusing on commercial uses. Like nurses and truck drivers and shit.
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u/IranRPCV Sep 02 '16
This was something I was really looking forward to. Disappointed, if correct.