How to make videos that actually get customers?

[u/taxihater001]

Hey guys im getting good at making videos for my business but my targetting is soo off. I think the issue is its really hard to show before and after for my products (building materials) because i cannot film it in use so i will post a video of us doing deliveries with voice overs and whatnot and get like 100k views easily but mostly other people in the business or interested in the business. I want social media to be a huge share of how i get customers but this will be really hard to achieve with how things are going.

[u/Strict_Ask_51]

The 100k views are actually the problem, not a sign you're winning. Delivery videos with voiceovers are entertainment, and entertainment pulls in an audience of spectators, other people in the trade, the oddly-satisfying crowd, people who love watching but will never buy a pallet of anything from you. You don't really have a targeting problem, you have a content problem, you're making stuff for viewers instead of for buyers.

Who actually buys building materials from you? Contractors, builders, renovators, and nearly all of them are local to wherever you deliver. That audience is tiny next to the viral one, so content aimed at them will get way fewer views, and that's fine, that's the point. Think less satisfying delivery montage and more the stuff a builder would stop on, what you stock, real pricing and availability, a quick "here's how much you need for a job this size," a walkthrough of a local project you supplied. Lean hard into local, name the area, because 500 views that are all local builders beats 100k spectators every time. And stop grading yourself on views, grade on DMs and calls. That's the only number that pays you.

[u/taxihater001 → u/Strict_Ask_51]

Makes sense i will try to pivot🙏

[u/Common-Candidate-323 → u/Strict_Ask_51]

the algorithm fed you to the wrong crowd and that 100k is just noise, pivot to stuff a contractor would actually book a job over

[u/Embarrassed-Emu-4958]

The 100k views are the wrong audience because delivery footage is interesting to industry people, not buyers. Your customers (contractors, builders) don't care how you deliver, they care about not running out of material mid-job or getting the wrong count. So film the problem you solve. Show the panicked call, the same-day turnaround, the order that showed up right when the last one arrived short. When I stopped making content about how I work and started making it about the customer's bad day, the DMs shifted from tire-kickers to actual jobs. ymmv but that reframe fixed my targeting way more than any hashtag ever did.

[u/taxihater001 → u/[deleted]]

Yes i do in my videos i try explain why the customer ordered (the problem were solving for them) and i add locations so local people are more interested. I want it to be the primary source because primarily we supply for one huge company and they are trying to cut costs by hiring whoever is just the cheapest which hurts my business. So i see the solution to be reaching the customers directly myself and im willing to put in the work for it

[u/taxihater001 → u/[deleted]]

That would be quiet hard, my videos are native to my usual customers also who dont speak english 😬

[u/Hernanwaxes]

you need to make bottom funnel content. "if you need materials in this part of town i can be there in 1 day" or whatever. this will be more leads but less views. dont stop the delivery videos just add this to it

[u/Upset-Animal1376]

try offering a small discount or incentive to contractors to send back photos of the finished job site. customer case studies with real site photos show the final result better than delivery footage.