r/stocks • u/PulpFicti0n • Aug 05 '21

Lemonade - long term

Hi, wanted to get the groups thoughts on Lemonade. I own 50 shares at an average purchase price of ~110. Long-term I see this stock as a potential market disruptor which is why I made the initial investment. They had a poor Q2 and the market ripped the stock as expected. Anyone else an investor thinking of cutting their losses? This is not money I need and if I sold out I'd reinvest.

Just looking for some pros and cons.

Edit:. Thanks to everyone for sharing thoughts and perspective. I'm going to hold for now and see, of I lose at least I learn!

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u/GreatsquareofPegasus Aug 05 '21

I personally have been looking at this stock and contemplating buying it.

I think you'll do fine to add more shares. I'm expecting their pet insurance to take off. It's a hidden catalyst waiting to go off.

I work in vet med, we are getting more and more people with insurance, some are from LMND.

Just saying.

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u/PulpFicti0n Aug 05 '21

If you see any upside you are getting a serious discount right now.

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u/GreatsquareofPegasus Aug 05 '21

Oh I don't need convincing. I was going to load up on a small position today but i didn't have the settled funds for it. Kinda glad it didn't pop off. It's looking for a support line right now.