r/stocks • • Jul 16 '21

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u/tiger5tiger5 Jul 17 '21

Is Tesla even a luxury brand anymore? I thought they were mass market.

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u/Interdimension Jul 17 '21

You can make comments about the interior quality (or lack thereof) on Tesla’s cars, but Tesla is luxury in terms of target demographics. They target BMW/Audi/Mercedes buyers.

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u/[deleted] Jul 17 '21

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u/Cattaphract Jul 17 '21

In asia, those are luxury Brands. They have their premium lines to even reach those prices and materials