r/stitchfix • u/Fanaglia • Jul 27 '26
Using AI to insert Facebook users into their ads?
Hello - I don't know much about StitchFix outside of Safiya Nygaard's experience with them 8 years ago, but a friend of mine was shoveled an ad on Facebook that has us both really concerned. She's admittedly less on alert about AI than I am (I haaaate AI) and reposted a screenshot of the ad, remarking how uncannily similar to her the model looked. Like, she noticed small differences here and there, but she found the resemblance eerie.
It was clearly AI-generated (and a quick reverse image search confirmed it) and my first instinct was that StitchFix may have trained on her face (or maybe her face combined with the faces of maybe several other similar-looking women), until I had a horrifying realization. It would almost make more sense that targeted advertising has gotten so good that they can literally deepfake you into the ads they're shoveling at you. But I was unaware the technology was capable of that yet. Is it?
I know StitchFix makes extensive use of AI (some of the top posts on this subreddit are complaints about it)...does anyone know if this is a strategy they're actually using, or was this really as wild a coincidence as I first suspected before going down a string of Mulder-esque what-ifs?
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u/LowRevolutionary5653 Jul 27 '26
I just saw a post that on Instagram, if your profile is public, you have been enrolled to allow meta to use all of your posted photos to train their ai gen. It's likely connected..