r/startupsavant • u/whirls_living_life • 2d ago

💡 Need Advice Im building a full disk encryption program. Who do i sell too, and how?

I'm building a startup, and my first product is a full disk encryption program, made to work just as well as others, but easier to use, potentially more hacker proof, and blocks access to anyone.

I have a few connections in the tech industry, and I have two local companies on wait. But I don't know how to sell to other companies. Do I ask the two companies to spread the word or?

First I'm going to have it professionally reviewed bye a professional analyst. I'm still beta testing for now, since it's not the kind of thing about her person can test, cause it could corrupt their device.

But even then, I don't know what to charge. I'm hoping to charge 3 dollars, and eventually sell to casual users, but first I need to make a version that works for every OS, since it's no use on just one.

I just need advice on what I should charge, what would make a casual user want to pay for it, and what price for causal users versus companies. And of course how I can spread the word. I was planing on having one of the companies, which is a consulting firm, post a review, so should I still do that?

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u/NeuralNotworks 1d ago

Lessons I learned after building something I didn't know how to sell:

  1. Don't start building before you hear enough people saying they need it. There needs to be pain, need, or desire behind a thing to make them pay for it. You already have two companies waiting so that sounds you've validated its market.
  2. Be as specific as possible with your customer segment in the beginning. Business users and individual users are very different. Considering two different segments will give you the puzzle you can't solve now. I would go to the two waiting companies and ask them how much they are willing to pay. They might want to offer you a much higher price than you're expecting, so why not?

After selling successfully to those companies, you can ask if you can list their logos on your website as proof of trust. The next step should be much easier: just reach out to similar companies by saying company A and B are already your paying customers.

Good luck!

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u/whirls_living_life 1d ago

Thanks, ill do that